ADS, Wired-Cable and Over-The-Air Penetration by Market

Wausau-Rhinelander, WI

Date % OTA % Wired Cable % ADS
July, 2014 15.3 41.1 43.9
May, 2014 15.5 41.9 42.9
February, 2014 14.2 43.5 42.7
November, 2013 13.7 44.2 42.5
July, 2013 15.2 43.2 42.1
May, 2013 15.5 43.3 41.7
February, 2013 16.7 41.8 42.1
November, 2012 17.3 42.7 40.7
July, 2012 15.9 42.8 41.7
May, 2012 16.7 42.9 40.9
February, 2012 16.6 44.4 39.6
November, 2011 43.5 39.2
July, 2011 46.1 38.6
May, 2011 46.4 37.7
February, 2011 46.0 38.5
November, 2010 45.9 38.7
July, 2010 45.7 40.6
May, 2010 45.9 40.8
February, 2010 45.9 41.0
November, 2009 46.8 39.2
July, 2009 48.2 36.4
May, 2009 47.5 35.1
February, 2009 46.0 35.3
November, 2008 45.7 35.4
July, 2008 45.2 34.2
May, 2008 45.3 35.7
February, 2008 46.4 36.0
November, 2007 46.3 36.1
July, 2007 45.3 36.1
May, 2007 45.2 35.1
February, 2007 45.0 33.7
November, 2006 46.5 33.8
July, 2006 47.5 32.2
May, 2006 47.3 31.5
February, 2006 48.1 31.3
November, 2005 49.1 31.6
July, 2005 49.2 32.0
May, 2005 50.1 31.6
February, 2005 50.1 30.3
November, 2004 50.4 30.3
July, 2004 50.0 30.4
May, 2004 50.4 29.6
February, 2004 50.2 29.9
November, 2003 48.8 30.0
July, 2003 47.5 29.8
May, 2003 45.9 30.8
February, 2003 47.3 30.5
November, 2002 50.5 29.1
July, 2002 53.4 27.2
May, 2002 54.8 25.9
February, 2002 53.7 26.2
November, 2001 52.1 25.4
July, 2001 53.8 22.7
May, 2001 53.7 21.2
February, 2001 52.3 23.8
November, 2000 53.8 20.1
July, 2000 54.9 18.8
May, 2000 54.5 21.6
February, 2000 55.3 19.2
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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