ADS, Wired-Cable and Over-The-Air Penetration by Market

West Palm Beach-Ft. Pierce, FL

Date % OTA % Wired Cable % ADS
July, 2014 2.9 75.1 22.6
May, 2014 3.0 74.7 22.7
February, 2014 3.1 74.4 23.0
November, 2013 3.1 74.3 23.3
July, 2013 3.7 74.8 23.0
May, 2013 3.8 74.4 23.4
February, 2013 4.0 74.2 23.5
November, 2012 4.2 74.0 23.5
July, 2012 3.9 73.7 24.0
May, 2012 3.8 73.4 24.3
February, 2012 3.6 73.5 24.5
November, 2011 71.0 25.4
July, 2011 73.0 25.8
May, 2011 72.2 26.6
February, 2011 71.6 26.8
November, 2010 71.0 27.4
July, 2010 70.5 27.8
May, 2010 70.4 27.9
February, 2010 70.5 27.6
November, 2009 70.2 28.0
July, 2009 70.1 27.7
May, 2009 69.5 28.7
February, 2009 69.4 28.8
November, 2008 69.2 29.3
July, 2008 69.3 29.1
May, 2008 69.8 28.3
February, 2008 70.1 28.0
November, 2007 71.8 26.0
July, 2007 72.0 25.2
May, 2007 71.7 25.1
February, 2007 72.3 24.4
November, 2006 73.6 23.8
July, 2006 73.9 23.2
May, 2006 74.1 22.6
February, 2006 76.5 19.7
November, 2005 76.7 19.8
July, 2005 76.7 20.0
May, 2005 78.0 18.8
February, 2005 78.7 18.0
November, 2004 79.3 17.5
July, 2004 80.5 16.9
May, 2004 80.1 17.4
February, 2004 80.2 17.3
November, 2003 81.1 16.3
July, 2003 81.2 15.5
May, 2003 81.3 14.8
February, 2003 83.2 13.8
November, 2002 84.8 11.9
July, 2002 86.2 10.7
May, 2002 86.6 10.6
February, 2002 86.1 9.9
November, 2001 85.9 9.8
July, 2001 84.3 10.1
May, 2001 84.2 9.7
February, 2001 84.0 8.1
November, 2000 84.0 8.8
July, 2000 84.0 6.2
May, 2000 84.1 7.7
February, 2000 83.9 6.8
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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