ADS, Wired-Cable and Over-The-Air Penetration by Market

Wilmington, NC

Date % OTA % Wired Cable % ADS
November, 2014 8.3 60.5 31.7
July, 2014 8.1 59.3 33.0
May, 2014 8.2 59.8 32.5
February, 2014 7.8 60.2 32.5
November, 2013 7.6 60.8 32.2
July, 2013 7.5 62.4 30.6
May, 2013 7.6 62.6 30.4
February, 2013 8.5 63.3 29.0
November, 2012 8.5 64.0 28.1
July, 2012 7.7 65.2 27.9
May, 2012 7.9 64.9 27.9
February, 2012 7.0 65.0 28.7
November, 2011 62.9 29.5
July, 2011 62.2 31.2
May, 2011 62.4 30.6
February, 2011 62.4 30.2
November, 2010 63.5 30.1
July, 2010 65.5 29.1
May, 2010 65.8 29.0
February, 2010 66.8 27.9
November, 2009 67.4 26.7
July, 2009 67.9 25.8
May, 2009 68.6 24.6
February, 2009 67.6 25.1
November, 2008 67.5 25.2
July, 2008 68.6 23.8
May, 2008 69.6 23.5
February, 2008 69.7 24.0
November, 2007 71.6 21.9
July, 2007 70.2 22.6
May, 2007 70.2 22.0
February, 2007 70.0 21.7
November, 2006 69.2 23.3
July, 2006 68.3 23.2
May, 2006 68.6 22.6
February, 2006 69.8 20.8
November, 2005 69.9 21.2
July, 2005 71.3 20.9
May, 2005 71.7 19.9
February, 2005 71.4 19.2
November, 2004 73.1 18.0
July, 2004 71.8 18.3
May, 2004 71.9 19.0
February, 2004 72.0 19.9
November, 2003 71.4 19.7
July, 2003 72.1 18.5
May, 2003 71.5 19.2
February, 2003 72.4 18.9
November, 2002 73.2 18.3
July, 2002 73.8 17.1
May, 2002 73.5 17.2
February, 2002 71.3 17.7
November, 2001 71.2 17.2
July, 2001 71.7 13.8
May, 2001 70.7 16.5
February, 2001 71.7 15.5
November, 2000 70.9 15.6
July, 2000 70.4 14.4
May, 2000 72.3 14.1
February, 2000 71.9 11.3
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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