ADS, Wired-Cable and Over-The-Air Penetration by Market

Yakima-Pasco-Richland-Kennewick, WA

Date % OTA % Wired Cable % ADS
July, 2014 17.0 34.2 49.3
May, 2014 17.1 34.8 48.6
February, 2014 15.2 35.8 49.5
November, 2013 13.9 36.9 49.9
July, 2013 13.7 36.7 50.0
May, 2013 14.0 36.9 49.6
February, 2013 14.9 36.7 48.9
November, 2012 16.6 36.7 47.2
July, 2012 15.2 39.1 46.5
May, 2012 15.8 38.9 46.2
February, 2012 14.6 40.5 45.8
November, 2011 39.4 46.9
July, 2011 39.7 46.9
May, 2011 39.9 46.0
February, 2011 37.6 48.3
November, 2010 36.0 49.9
July, 2010 38.4 50.3
May, 2010 38.6 50.4
February, 2010 39.7 48.3
November, 2009 42.3 45.4
July, 2009 43.4 43.3
May, 2009 42.3 43.0
February, 2009 41.0 43.2
November, 2008 40.9 42.5
July, 2008 41.8 40.3
May, 2008 45.5 37.2
February, 2008 45.6 38.1
November, 2007 45.3 39.0
July, 2007 44.9 37.8
May, 2007 44.5 37.8
February, 2007 45.0 36.6
November, 2006 46.4 36.7
July, 2006 46.9 35.4
May, 2006 46.6 34.5
February, 2006 47.8 31.6
November, 2005 51.3 30.2
July, 2005 52.3 30.6
May, 2005 53.6 30.2
February, 2005 55.4 29.7
November, 2004 55.0 29.1
July, 2004 55.5 27.5
May, 2004 55.9 27.3
February, 2004 55.3 27.2
November, 2003 54.5 26.3
July, 2003 54.2 26.3
May, 2003 54.4 25.7
February, 2003 57.3 24.5
November, 2002 58.8 23.5
July, 2002 60.1 22.6
May, 2002 60.6 21.7
February, 2002 60.9 20.6
November, 2001 61.7 19.2
July, 2001 58.8 22.4
May, 2001 59.1 14.6
February, 2001 59.0 18.4
November, 2000 60.2 18.1
July, 2000 60.3 16.5
May, 2000 60.7 19.1
February, 2000 61.0 14.8
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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