ADS, Wired-Cable and Over-The-Air Penetration by Market

Yuma, AZ-El Centro, CA

Date % OTA % Wired Cable % ADS
July, 2014 16.5 31.2 52.9
May, 2014 16.9 32.1 51.6
February, 2014 16.1 33.0 51.7
November, 2013 16.1 34.3 50.6
July, 2013 16.4 35.2 49.3
May, 2013 16.7 35.3 48.9
February, 2013 16.6 35.4 48.8
November, 2012 17.0 35.3 48.6
July, 2012 15.5 38.4 47.1
May, 2012 16.0 38.0 47.1
February, 2012 17.1 37.6 46.4
November, 2011 37.4 43.9
July, 2011 36.5 46.6
May, 2011 36.7 45.6
February, 2011 38.3 43.8
November, 2010 36.8 45.4
July, 2010 39.7 43.8
May, 2010 40.3 43.7
February, 2010 41.3 42.8
November, 2009 42.7 41.2
July, 2009 42.7 40.0
May, 2009 40.8 40.1
February, 2009 39.5 40.1
November, 2008 39.5 39.0
July, 2008 40.5 36.2
May, 2008 42.0 35.6
February, 2008 42.8 36.5
November, 2007 43.7 35.7
July, 2007 42.6 34.1
May, 2007 43.8 31.0
February, 2007 43.7 30.2
November, 2006 44.8 31.4
July, 2006 46.0 29.8
May, 2006 46.3 28.9
February, 2006 48.3 25.8
November, 2005 50.3 25.1
July, 2005 52.1 24.7
May, 2005 52.9 24.5
February, 2005 53.7 23.3
November, 2004 53.5 23.8
July, 2004 52.7 23.7
May, 2004 54.4 23.8
February, 2004 54.0 24.3
November, 2003 55.4 24.0
July, 2003 55.1 23.8
May, 2003 55.5 23.9
February, 2003 55.8 25.4
November, 2002 55.5 24.2
July, 2002 56.7 23.9
May, 2002 55.5 25.8
February, 2002 56.6 23.9
November, 2001 57.8 22.7
July, 2001 59.3 20.5
May, 2001 60.7 20.3
February, 2001 60.6 18.6
November, 2000 60.4 16.0
July, 2000 62.1 17.6
May, 2000 63.1 15.5
February, 2000 62.9 11.8
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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