ADS, Wired-Cable and Over-The-Air Penetration by Market

Philadelphia, PA

Date % OTA % Wired Cable % ADS
November, 2014 7.1 80.7 12.8
July, 2014 6.7 79.4 14.5
May, 2014 6.8 79.0 14.8
February, 2014 6.5 78.7 15.3
November, 2013 6.1 79.2 15.4
July, 2013 6.0 80.2 14.9
May, 2013 5.7 80.2 15.4
February, 2013 5.7 80.1 15.5
November, 2012 5.6 80.0 15.6
July, 2012 5.6 80.3 15.3
May, 2012 5.5 80.2 15.4
February, 2012 5.7 79.9 15.5
November, 2011 77.7 16.4
July, 2011 79.8 16.1
May, 2011 79.0 16.9
February, 2011 79.1 17.0
November, 2010 79.3 17.2
July, 2010 80.3 16.9
May, 2010 80.7 16.9
February, 2010 80.5 16.8
November, 2009 80.2 17.0
July, 2009 79.0 17.1
May, 2009 78.2 17.8
February, 2009 77.6 17.8
November, 2008 76.9 18.0
July, 2008 76.9 17.9
May, 2008 76.6 17.6
February, 2008 76.1 17.8
November, 2007 75.2 18.4
July, 2007 75.1 18.3
May, 2007 75.6 17.3
February, 2007 76.6 16.5
November, 2006 78.0 15.5
July, 2006 79.3 14.2
May, 2006 80.3 12.9
February, 2006 80.8 11.1
November, 2005 80.6 10.5
July, 2005 81.6 9.4
May, 2005 81.2 9.3
February, 2005 81.9 8.9
November, 2004 81.8 9.1
July, 2004 82.5 9.3
May, 2004 83.8 8.8
February, 2004 84.0 7.9
November, 2003 83.4 7.7
July, 2003 82.7 7.5
May, 2003 82.5 7.7
February, 2003 82.2 7.4
November, 2002 82.4 7.0
July, 2002 82.5 6.9
May, 2002 82.2 6.9
February, 2002 82.1 6.7
November, 2001 82.0 6.3
July, 2001 80.0 5.9
May, 2001 79.7 5.3
February, 2001 79.2 5.0
November, 2000 78.8 5.9
July, 2000 79.2 5.0
May, 2000 79.2 4.5
February, 2000 79.3 3.7
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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