ADS, Wired-Cable and Over-The-Air Penetration by Market

Birmingham (Anniston and Tuscaloosa), AL

Date % OTA % Wired Cable % ADS
July, 2014 6.1 49.9 44.5
May, 2014 6.3 49.8 44.4
February, 2014 6.2 49.4 45.0
November, 2013 6.0 49.1 45.7
July, 2013 6.3 49.2 45.6
May, 2013 6.2 49.1 45.7
February, 2013 6.4 49.7 44.9
November, 2012 6.2 50.2 44.4
July, 2012 5.7 50.4 44.6
May, 2012 5.6 50.2 44.8
February, 2012 5.6 50.3 44.6
November, 2011 49.4 44.8
July, 2011 48.4 46.0
May, 2011 47.8 46.2
February, 2011 48.7 45.3
November, 2010 49.2 45.1
July, 2010 49.3 44.9
May, 2010 49.8 44.2
February, 2010 50.7 42.9
November, 2009 51.1 42.2
July, 2009 51.4 41.1
May, 2009 51.0 41.9
February, 2009 50.2 42.9
November, 2008 50.1 43.0
July, 2008 50.1 42.6
May, 2008 52.0 40.6
February, 2008 52.7 40.2
November, 2007 53.5 39.5
July, 2007 54.6 37.3
May, 2007 55.0 36.3
February, 2007 56.1 34.9
November, 2006 57.7 34.2
July, 2006 58.3 33.4
May, 2006 58.1 32.8
February, 2006 60.3 30.0
November, 2005 60.7 29.9
July, 2005 60.8 28.9
May, 2005 62.0 27.2
February, 2005 61.4 26.9
November, 2004 62.7 26.3
July, 2004 63.7 25.5
May, 2004 64.0 25.5
February, 2004 64.7 25.0
November, 2003 65.0 23.7
July, 2003 65.7 22.3
May, 2003 65.8 22.2
February, 2003 66.9 21.8
November, 2002 68.7 19.8
July, 2002 70.5 18.6
May, 2002 70.9 18.4
February, 2002 70.8 17.5
November, 2001 70.7 17.0
July, 2001 69.7 16.5
May, 2001 69.7 15.3
February, 2001 69.8 16.5
November, 2000 69.8 14.9
July, 2000 69.8 14.2
May, 2000 69.8 14.7
February, 2000 69.7 13.0
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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