ADS, Wired-Cable and Over-The-Air Penetration by Market

Boise, ID

Date % OTA % Wired Cable % ADS
November, 2014 26.4 22.2 51.9
July, 2014 27.0 21.7 51.7
May, 2014 27.3 22.0 51.0
February, 2014 25.6 22.6 52.1
November, 2013 25.4 22.8 52.1
July, 2013 25.7 22.3 52.3
May, 2013 26.2 22.4 51.8
February, 2013 28.2 22.9 49.5
November, 2012 28.8 23.8 48.1
July, 2012 26.9 24.9 48.9
May, 2012 28.0 24.9 47.9
February, 2012 28.0 24.8 47.6
November, 2011 23.8 46.1
July, 2011 24.3 47.0
May, 2011 25.0 45.6
February, 2011 24.7 46.2
November, 2010 24.1 46.9
July, 2010 26.1 46.7
May, 2010 26.4 47.0
February, 2010 27.9 46.1
November, 2009 31.1 44.3
July, 2009 32.6 42.2
May, 2009 31.9 43.5
February, 2009 30.5 43.4
November, 2008 30.5 43.7
July, 2008 31.8 42.1
May, 2008 33.0 41.8
February, 2008 34.4 40.4
November, 2007 34.5 39.8
July, 2007 33.1 37.2
May, 2007 34.1 34.5
February, 2007 34.3 33.9
November, 2006 36.4 33.7
July, 2006 37.3 32.5
May, 2006 36.9 33.6
February, 2006 37.3 32.6
November, 2005 37.1 33.2
July, 2005 37.6 32.2
May, 2005 37.3 30.4
February, 2005 38.5 27.9
November, 2004 39.7 27.8
July, 2004 39.5 28.2
May, 2004 39.9 29.5
February, 2004 40.3 28.8
November, 2003 40.5 28.2
July, 2003 40.2 28.5
May, 2003 39.9 28.7
February, 2003 41.7 28.1
November, 2002 42.7 25.4
July, 2002 44.4 23.8
May, 2002 44.4 24.0
February, 2002 43.6 23.2
November, 2001 43.6 23.8
July, 2001 45.0 19.1
May, 2001 45.0 18.3
February, 2001 45.2 19.0
November, 2000 45.7 21.7
July, 2000 46.9 17.5
May, 2000 46.8 16.5
February, 2000 47.2 16.9
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


Back to Full 210-DMA Report
 
 
 

  Get RSS Updates: