ADS, Wired-Cable and Over-The-Air Penetration by Market

Bowling Green, KY

Date % OTA % Wired Cable % ADS
November, 2014 10.0 65.8 24.4
July, 2014 10.1 65.4 25.0
May, 2014 10.1 65.9 24.4
February, 2014 8.8 67.4 24.4
November, 2013 8.5 67.5 24.6
July, 2013 8.7 67.6 24.2
May, 2013 8.9 67.7 24.0
February, 2013 8.9 67.2 24.5
November, 2012 9.4 67.4 23.8
July, 2012 7.9 70.1 22.7
May, 2012 8.2 69.9 22.6
February, 2012 8.4 69.4 22.8
November, 2011 68.6 22.9
July, 2011 71.4 20.8
May, 2011 71.3 20.4
February, 2011 71.0 20.6
November, 2010 69.8 20.8
July, 2010 67.6 23.4
May, 2010 67.9 23.4
February, 2010 67.8 22.3
November, 2009 69.6 20.9
July, 2009 69.0 19.7
May, 2009 68.7 20.8
February, 2009 67.3 21.2
November, 2008 66.9 21.6
July, 2008 67.7 21.1
May, 2008 67.8 21.9
February, 2008 68.1 21.8
November, 2007 67.4 22.1
July, 2007 65.5 23.5
May, 2007 65.5 23.2
February, 2007 65.5 23.3
November, 2006 66.1 24.0
July, 2006 65.9 23.3
May, 2006 65.0 24.1
February, 2006 64.8 23.8
November, 2005 64.6 24.3
July, 2005 62.3 27.0
May, 2005 62.9 26.2
February, 2005 62.4 25.8
November, 2004 62.3 26.2
July, 2004 60.6 27.0
May, 2004 57.5 29.4
February, 2004 55.0 30.7
November, 2003 53.1 32.1
July, 2003 52.0 33.2
May, 2003 52.3 32.7
February, 2003 54.3 32.6
November, 2002 55.1 32.1
July, 2002 56.5 31.1
May, 2002 56.3 31.9
February, 2002 54.4 32.8
November, 2001 52.9 32.4
July, 2001 54.7 32.1
May, 2001 54.1 28.5
February, 2001 54.9 29.2
November, 2000 54.6 25.1
July, 2000 55.0 30.2
May, 2000 55.2 27.9
February, 2000 55.2 22.6
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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