ADS, Wired-Cable and Over-The-Air Penetration by Market

Buffalo, NY

Date % OTA % Wired Cable % ADS
November, 2014 7.5 66.2 26.6
July, 2014 7.5 65.0 28.0
May, 2014 7.5 65.4 27.4
February, 2014 7.6 64.8 27.9
November, 2013 7.5 64.4 28.2
July, 2013 7.8 63.1 29.2
May, 2013 7.7 63.2 29.1
February, 2013 7.4 63.7 29.4
November, 2012 7.8 63.3 29.4
July, 2012 7.7 62.4 30.4
May, 2012 8.0 62.3 30.3
February, 2012 8.1 62.4 29.9
November, 2011 61.5 30.3
July, 2011 62.9 30.2
May, 2011 63.4 29.4
February, 2011 62.2 30.7
November, 2010 61.6 31.3
July, 2010 60.2 33.5
May, 2010 60.5 33.4
February, 2010 60.7 33.0
November, 2009 61.7 31.8
July, 2009 62.3 30.1
May, 2009 62.0 29.8
February, 2009 60.8 30.4
November, 2008 61.1 29.9
July, 2008 61.8 28.8
May, 2008 62.8 28.3
February, 2008 62.8 29.0
November, 2007 63.9 27.7
July, 2007 64.4 26.6
May, 2007 65.8 24.7
February, 2007 68.0 22.3
November, 2006 69.0 22.5
July, 2006 68.9 22.2
May, 2006 68.1 22.6
February, 2006 69.4 20.9
November, 2005 70.5 20.0
July, 2005 71.1 19.6
May, 2005 72.1 18.4
February, 2005 73.0 16.9
November, 2004 73.1 17.0
July, 2004 72.9 16.5
May, 2004 73.0 16.7
February, 2004 73.0 16.9
November, 2003 74.0 15.9
July, 2003 75.5 14.9
May, 2003 76.1 14.4
February, 2003 77.3 13.7
November, 2002 78.0 12.6
July, 2002 79.2 11.7
May, 2002 78.7 12.2
February, 2002 78.4 11.6
November, 2001 78.2 11.7
July, 2001 77.1 11.6
May, 2001 77.3 10.9
February, 2001 76.7 10.3
November, 2000 76.7 10.2
July, 2000 76.4 11.3
May, 2000 76.7 8.7
February, 2000 76.8 9.0
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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