ADS, Wired-Cable and Over-The-Air Penetration by Market

Burlington, VT-Plattsburgh, NY

Date % OTA % Wired Cable % ADS
November, 2014 9.8 50.5 40.0
July, 2014 9.7 50.5 40.2
May, 2014 9.7 51.2 39.5
February, 2014 8.7 53.0 38.8
November, 2013 8.0 52.7 39.8
July, 2013 7.7 51.4 41.3
May, 2013 7.9 51.5 41.0
February, 2013 8.5 50.8 41.0
November, 2012 8.9 51.5 40.1
July, 2012 7.8 52.3 40.5
May, 2012 8.1 52.4 40.2
February, 2012 8.0 52.1 40.6
November, 2011 51.2 40.8
July, 2011 52.1 39.6
May, 2011 52.5 38.9
February, 2011 52.5 38.7
November, 2010 52.2 38.7
July, 2010 52.2 39.3
May, 2010 52.4 39.3
February, 2010 52.2 39.7
November, 2009 52.8 38.0
July, 2009 53.2 36.5
May, 2009 51.5 37.3
February, 2009 50.1 37.8
November, 2008 49.2 38.8
July, 2008 50.1 37.9
May, 2008 50.8 37.6
February, 2008 50.9 38.0
November, 2007 51.0 38.1
July, 2007 50.9 37.2
May, 2007 51.1 36.7
February, 2007 52.2 35.4
November, 2006 53.4 35.7
July, 2006 53.7 35.2
May, 2006 53.0 34.6
February, 2006 54.5 32.3
November, 2005 56.3 31.7
July, 2005 56.5 31.2
May, 2005 57.4 30.4
February, 2005 57.1 30.5
November, 2004 56.6 30.5
July, 2004 56.7 30.2
May, 2004 56.8 30.8
February, 2004 56.2 31.0
November, 2003 55.8 30.4
July, 2003 56.0 29.2
May, 2003 56.0 28.3
February, 2003 57.3 28.5
November, 2002 58.6 28.0
July, 2002 59.2 27.7
May, 2002 58.8 28.7
February, 2002 57.9 27.5
November, 2001 57.1 26.9
July, 2001 60.9 24.4
May, 2001 60.4 21.3
February, 2001 60.1 22.0
November, 2000 60.4 21.9
July, 2000 61.0 20.2
May, 2000 61.1 18.8
February, 2000 61.7 18.4
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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