ADS, Wired-Cable and Over-The-Air Penetration by Market

Butte-Bozeman, MT

Date % OTA % Wired Cable % ADS
July, 2014 18.4 41.1 40.9
May, 2014 18.5 41.7 40.2
February, 2014 17.3 40.5 42.5
November, 2013 16.6 40.6 43.2
July, 2013 15.7 41.9 42.7
May, 2013 16.0 42.0 42.3
February, 2013 16.8 42.3 41.4
November, 2012 16.9 42.4 41.3
July, 2012 16.5 41.9 42.2
May, 2012 17.1 41.6 41.9
February, 2012 16.9 41.8 41.8
November, 2011 41.3 40.5
July, 2011 43.3 39.9
May, 2011 42.7 39.6
February, 2011 42.5 39.6
November, 2010 41.7 40.9
July, 2010 42.8 40.5
May, 2010 42.9 40.7
February, 2010 43.6 39.6
November, 2009 44.1 37.4
July, 2009 43.8 37.1
May, 2009 43.9 38.0
February, 2009 42.6 37.9
November, 2008 43.5 38.5
July, 2008 44.9 35.8
May, 2008 46.5 34.9
February, 2008 47.5 35.1
November, 2007 48.4 34.5
July, 2007 47.3 33.5
May, 2007 46.6 32.5
February, 2007 48.5 29.7
November, 2006 48.8 30.5
July, 2006 48.8 31.0
May, 2006 49.1 31.8
February, 2006 49.2 31.2
November, 2005 49.2 32.7
July, 2005 50.0 33.0
May, 2005 49.1 33.6
February, 2005 49.0 33.0
November, 2004 50.9 31.2
July, 2004 50.5 30.9
May, 2004 51.2 31.4
February, 2004 51.0 32.5
November, 2003 50.4 33.4
July, 2003 51.2 32.2
May, 2003 53.2 29.0
February, 2003 53.5 29.1
November, 2002 55.5 27.1
July, 2002 56.9 24.8
May, 2002 56.6 25.4
February, 2002 55.2 25.0
November, 2001 54.3 25.0
July, 2001 51.4 24.5
May, 2001 50.1 23.4
February, 2001 49.6 24.8
November, 2000 51.4 25.5
July, 2000 52.1 23.8
May, 2000 52.6 18.0
February, 2000 52.7 25.1
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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