ADS, Wired-Cable and Over-The-Air Penetration by Market

Cheyenne, WY-Scottsbluff, NE

Date % OTA % Wired Cable % ADS
July, 2014 8.8 57.2 34.6
May, 2014 8.9 58.0 33.6
February, 2014 7.5 60.2 33.0
November, 2013 6.6 58.5 35.5
July, 2013 7.1 57.4 36.0
May, 2013 7.3 57.4 35.8
February, 2013 8.0 56.2 36.4
November, 2012 8.4 57.8 34.4
July, 2012 6.2 59.0 35.3
May, 2012 6.4 58.3 35.8
February, 2012 5.0 58.7 36.8
November, 2011 58.8 36.3
July, 2011 63.7 31.2
May, 2011 63.2 31.4
February, 2011 61.6 30.8
November, 2010 60.6 31.8
July, 2010 58.8 34.0
May, 2010 59.1 34.0
February, 2010 59.2 35.2
November, 2009 62.0 31.9
July, 2009 63.6 30.0
May, 2009 65.1 27.9
February, 2009 64.1 28.3
November, 2008 63.5 28.8
July, 2008 63.9 27.4
May, 2008 65.3 27.5
February, 2008 65.5 27.5
November, 2007 63.4 28.9
July, 2007 61.9 29.4
May, 2007 59.7 30.0
February, 2007 61.2 29.0
November, 2006 60.4 30.2
July, 2006 61.7 28.9
May, 2006 61.5 28.8
February, 2006 61.7 27.6
November, 2005 64.8 26.2
July, 2005 66.6 25.0
May, 2005 68.4 23.3
February, 2005 70.2 20.8
November, 2004 72.5 19.4
July, 2004 73.2 18.7
May, 2004 74.3 18.8
February, 2004 75.1 18.8
November, 2003 75.1 18.0
July, 2003 75.3 17.7
May, 2003 75.3 16.8
February, 2003 76.1 16.2
November, 2002 75.9 16.3
July, 2002 76.4 15.8
May, 2002 77.4 16.2
February, 2002 75.8 16.6
November, 2001 76.0 15.5
July, 2001 70.5 17.4
May, 2001 70.2 19.6
February, 2001 68.8 18.4
November, 2000 69.4 15.2
July, 2000 69.9 17.5
May, 2000 69.2 14.8
February, 2000 70.7 13.0
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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