ADS, Wired-Cable and Over-The-Air Penetration by Market

Chicago, IL

Date % OTA % Wired Cable % ADS
July, 2014 14.6 60.3 26.0
May, 2014 14.4 60.6 25.7
February, 2014 13.8 60.8 26.2
November, 2013 12.5 61.2 27.1
July, 2013 11.4 61.7 27.6
May, 2013 10.7 61.6 28.2
February, 2013 10.8 61.7 28.0
November, 2012 10.6 61.7 28.2
July, 2012 10.4 61.8 28.5
May, 2012 10.2 62.0 28.7
February, 2012 10.3 62.1 28.6
November, 2011 60.3 29.6
July, 2011 61.8 28.9
May, 2011 61.4 29.0
February, 2011 62.0 28.2
November, 2010 62.2 28.0
July, 2010 61.7 27.7
May, 2010 61.8 27.3
February, 2010 62.0 26.8
November, 2009 62.4 26.6
July, 2009 62.3 26.3
May, 2009 62.4 26.6
February, 2009 62.2 26.4
November, 2008 61.0 26.5
July, 2008 61.1 26.1
May, 2008 60.9 25.8
February, 2008 60.7 25.9
November, 2007 60.3 25.8
July, 2007 60.9 24.6
May, 2007 61.3 23.2
February, 2007 62.5 20.8
November, 2006 62.8 20.2
July, 2006 64.4 18.2
May, 2006 67.0 16.7
February, 2006 68.1 15.3
November, 2005 69.0 15.0
July, 2005 70.1 15.0
May, 2005 69.7 14.5
February, 2005 69.9 13.7
November, 2004 69.4 13.1
July, 2004 70.8 12.9
May, 2004 71.8 12.4
February, 2004 71.3 11.1
November, 2003 69.9 10.7
July, 2003 68.2 10.0
May, 2003 67.5 10.1
February, 2003 66.9 9.5
November, 2002 67.7 8.5
July, 2002 68.6 7.7
May, 2002 68.7 7.2
February, 2002 69.3 6.9
November, 2001 69.0 6.2
July, 2001 66.0 8.1
May, 2001 65.8 7.4
February, 2001 65.6 6.7
November, 2000 65.3 6.7
July, 2000 65.4 4.8
May, 2000 65.3 5.1
February, 2000 65.2 5.2
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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