ADS, Wired-Cable and Over-The-Air Penetration by Market

Albany-Schenectady-Troy, NY

Date % OTA % Wired Cable % ADS
July, 2014 7.0 72.5 20.9
May, 2014 7.0 72.9 20.5
February, 2014 6.4 73.7 20.3
November, 2013 6.4 74.4 19.6
July, 2013 6.3 75.0 18.9
May, 2013 6.4 75.1 18.7
February, 2013 6.9 74.8 18.5
November, 2012 7.1 74.5 18.6
July, 2012 6.1 75.1 19.2
May, 2012 6.4 74.9 19.2
February, 2012 6.3 75.5 18.6
November, 2011 75.1 18.3
July, 2011 75.7 17.5
May, 2011 76.0 17.0
February, 2011 75.3 17.2
November, 2010 74.3 17.5
July, 2010 74.7 18.4
May, 2010 74.9 18.4
February, 2010 75.3 18.5
November, 2009 76.6 17.5
July, 2009 76.6 16.4
May, 2009 77.2 14.8
February, 2009 76.1 15.2
November, 2008 76.2 15.3
July, 2008 76.4 14.9
May, 2008 76.6 15.3
February, 2008 77.3 15.6
November, 2007 77.2 15.2
July, 2007 77.0 14.4
May, 2007 76.8 13.8
February, 2007 76.6 13.0
November, 2006 78.2 13.2
July, 2006 78.4 12.5
May, 2006 78.5 11.9
February, 2006 78.3 11.6
November, 2005 78.9 11.1
July, 2005 79.5 11.1
May, 2005 79.3 11.2
February, 2005 80.0 10.2
November, 2004 80.2 10.2
July, 2004 78.9 10.9
May, 2004 79.9 10.1
February, 2004 79.5 10.7
November, 2003 78.7 10.4
July, 2003 78.5 10.6
May, 2003 77.6 11.5
February, 2003 77.6 11.9
November, 2002 78.2 11.1
July, 2002 78.7 10.3
May, 2002 79.2 10.1
February, 2002 78.9 9.8
November, 2001 77.7 10.3
July, 2001 76.5 9.4
May, 2001 76.2 8.8
February, 2001 75.4 9.0
November, 2000 75.6 8.4
July, 2000 75.2 9.2
May, 2000 75.1 9.5
February, 2000 75.7 8.0
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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