ADS, Wired-Cable and Over-The-Air Penetration by Market

Chico-Redding, CA

Date % OTA % Wired Cable % ADS
November, 2014 13.8 34.1 52.8
July, 2014 13.2 32.9 54.3
May, 2014 13.4 33.5 53.5
February, 2014 11.9 32.4 56.2
November, 2013 11.9 31.8 56.9
July, 2013 13.3 31.2 56.1
May, 2013 13.6 31.3 55.7
February, 2013 14.1 31.6 55.0
November, 2012 14.9 31.2 54.7
July, 2012 12.9 32.8 55.0
May, 2012 13.3 32.5 54.9
February, 2012 13.2 32.5 55.0
November, 2011 31.3 55.2
July, 2011 32.9 54.6
May, 2011 32.8 54.0
February, 2011 32.3 53.6
November, 2010 33.1 52.9
July, 2010 33.7 53.4
May, 2010 33.9 53.5
February, 2010 34.9 53.3
November, 2009 35.8 51.8
July, 2009 35.4 50.3
May, 2009 34.7 49.8
February, 2009 33.6 49.9
November, 2008 33.6 50.0
July, 2008 35.3 47.9
May, 2008 37.6 45.9
February, 2008 39.9 44.7
November, 2007 39.9 44.6
July, 2007 38.4 44.6
May, 2007 37.8 43.6
February, 2007 37.7 43.2
November, 2006 38.3 44.4
July, 2006 40.4 41.7
May, 2006 42.0 41.3
February, 2006 43.7 38.9
November, 2005 46.0 38.5
July, 2005 47.1 37.7
May, 2005 47.7 36.6
February, 2005 48.0 35.2
November, 2004 49.7 33.3
July, 2004 49.0 33.8
May, 2004 49.9 33.4
February, 2004 51.0 32.6
November, 2003 50.9 31.8
July, 2003 53.5 28.3
May, 2003 54.0 26.5
February, 2003 55.9 26.2
November, 2002 58.0 23.8
July, 2002 59.0 23.2
May, 2002 58.9 23.3
February, 2002 57.0 22.6
November, 2001 56.6 22.3
July, 2001 57.0 22.1
May, 2001 57.0 19.1
February, 2001 57.9 17.8
November, 2000 58.3 17.7
July, 2000 57.9 18.8
May, 2000 57.8 17.1
February, 2000 57.9 18.5
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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