ADS, Wired-Cable and Over-The-Air Penetration by Market

Colorado Springs-Pueblo, CO

Date % OTA % Wired Cable % ADS
November, 2014 15.2 40.9 44.4
July, 2014 14.6 40.1 45.8
May, 2014 14.7 40.8 45.0
February, 2014 14.5 41.4 44.8
November, 2013 13.8 41.7 45.2
July, 2013 13.8 41.2 45.6
May, 2013 14.0 41.3 45.2
February, 2013 13.8 41.7 45.1
November, 2012 13.6 41.1 45.8
July, 2012 11.4 41.3 48.0
May, 2012 11.9 41.4 47.4
February, 2012 12.7 40.3 47.7
November, 2011 39.4 46.6
July, 2011 43.6 43.8
May, 2011 43.5 43.2
February, 2011 43.6 43.5
November, 2010 43.3 43.4
July, 2010 41.7 44.1
May, 2010 42.0 44.3
February, 2010 42.0 44.2
November, 2009 42.2 43.9
July, 2009 43.1 41.5
May, 2009 43.8 41.6
February, 2009 42.5 41.8
November, 2008 43.9 40.5
July, 2008 45.2 38.5
May, 2008 46.5 37.5
February, 2008 47.1 37.3
November, 2007 47.6 36.5
July, 2007 45.7 36.4
May, 2007 46.7 33.4
February, 2007 47.3 32.5
November, 2006 49.0 32.5
July, 2006 50.0 31.6
May, 2006 50.6 32.1
February, 2006 51.9 29.0
November, 2005 55.0 28.2
July, 2005 56.0 27.0
May, 2005 56.4 25.8
February, 2005 57.6 24.8
November, 2004 57.6 24.7
July, 2004 58.4 23.7
May, 2004 59.6 23.7
February, 2004 60.8 23.0
November, 2003 63.2 20.9
July, 2003 63.7 20.4
May, 2003 63.6 19.3
February, 2003 64.7 19.1
November, 2002 66.2 18.4
July, 2002 67.3 17.1
May, 2002 66.8 18.1
February, 2002 66.4 17.0
November, 2001 65.7 17.0
July, 2001 67.3 14.5
May, 2001 67.7 14.8
February, 2001 67.7 13.2
November, 2000 67.3 15.9
July, 2000 67.6 14.8
May, 2000 67.8 14.2
February, 2000 68.1 12.2
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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