ADS, Wired-Cable and Over-The-Air Penetration by Market

Columbia, SC

Date % OTA % Wired Cable % ADS
November, 2014 9.1 51.1 40.2
July, 2014 9.7 51.6 39.3
May, 2014 9.7 52.1 38.7
February, 2014 9.7 52.3 38.5
November, 2013 9.8 52.2 38.6
July, 2013 9.9 53.3 37.3
July, 2013 9.4 29.0 62.1
May, 2013 10.1 53.4 37.0
May, 2013 9.6 29.2 61.8
February, 2013 10.7 53.0 36.8
February, 2013 10.4 29.3 60.9
November, 2012 10.5 51.9 38.2
November, 2012 10.5 31.5 58.6
July, 2012 9.5 51.8 39.4
July, 2012 9.5 35.1 56.1
May, 2012 9.9 51.5 39.5
May, 2012 9.9 35.0 55.9
February, 2012 9.5 51.5 39.7
February, 2012 9.1 35.2 56.3
November, 2011 51.3 37.9
July, 2011 50.5 39.9
May, 2011 50.8 39.2
February, 2011 50.5 38.8
November, 2010 49.5 40.0
July, 2010 49.8 39.9
May, 2010 50.1 39.8
February, 2010 50.8 39.5
November, 2009 51.6 37.5
July, 2009 53.4 34.9
May, 2009 51.5 36.9
February, 2009 50.2 37.3
November, 2008 51.2 37.4
July, 2008 51.6 36.8
May, 2008 54.0 35.6
February, 2008 54.3 35.6
November, 2007 54.4 35.1
July, 2007 53.2 34.2
May, 2007 54.2 32.6
February, 2007 55.3 30.4
November, 2006 55.7 30.9
July, 2006 57.0 28.9
May, 2006 55.8 29.2
February, 2006 56.6 27.3
November, 2005 57.4 27.4
July, 2005 56.2 27.5
May, 2005 55.9 26.9
February, 2005 56.8 25.6
November, 2004 58.0 24.3
July, 2004 57.8 24.6
May, 2004 58.3 25.0
February, 2004 57.7 26.3
November, 2003 56.8 26.6
July, 2003 57.4 25.2
May, 2003 58.4 25.4
February, 2003 59.5 24.8
November, 2002 61.1 23.9
July, 2002 62.8 23.6
May, 2002 61.5 24.3
February, 2002 60.7 23.3
November, 2001 61.1 21.6
July, 2001 61.1 21.5
May, 2001 61.5 20.0
February, 2001 61.1 18.2
November, 2000 60.1 17.9
July, 2000 60.3 22.7
May, 2000 60.7 16.2
February, 2000 60.6 15.0
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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