ADS, Wired-Cable and Over-The-Air Penetration by Market

Columbus-Tupelo-West Point, MS

Date % OTA % Wired Cable % ADS
July, 2014 10.2 27.5 62.7
May, 2014 10.3 28.0 62.1
February, 2014 9.7 28.4 62.3
November, 2013 9.6 28.3 62.4
November, 2011 32.6 57.5
July, 2011 30.6 60.8
May, 2011 31.2 59.7
February, 2011 31.6 59.3
November, 2010 32.1 58.5
July, 2010 34.0 55.9
May, 2010 34.2 56.0
February, 2010 35.3 54.0
November, 2009 35.4 53.1
July, 2009 36.3 51.7
May, 2009 35.4 54.8
February, 2009 34.5 55.1
November, 2008 35.6 55.3
July, 2008 37.3 54.1
May, 2008 38.7 52.6
February, 2008 39.0 52.9
November, 2007 40.2 50.7
July, 2007 38.9 50.2
May, 2007 39.5 48.8
February, 2007 41.0 46.6
November, 2006 40.4 48.9
July, 2006 43.6 45.6
May, 2006 43.5 44.3
February, 2006 43.6 42.5
November, 2005 45.3 40.7
July, 2005 45.6 39.4
May, 2005 48.5 37.3
February, 2005 49.3 35.9
November, 2004 52.7 33.9
July, 2004 52.8 34.3
May, 2004 52.3 34.7
February, 2004 52.6 34.3
November, 2003 51.6 35.1
July, 2003 53.7 31.9
May, 2003 54.3 31.5
February, 2003 56.2 30.5
November, 2002 57.0 28.3
July, 2002 57.2 29.6
May, 2002 56.6 30.8
February, 2002 56.3 31.2
November, 2001 57.2 30.2
July, 2001 55.9 30.9
May, 2001 56.6 28.8
February, 2001 55.4 30.0
November, 2000 57.5 24.7
July, 2000 56.3 25.7
May, 2000 57.8 22.0
February, 2000 57.8 23.1
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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