ADS, Wired-Cable and Over-The-Air Penetration by Market

Albuquerque-Santa Fe, NM

Date % OTA % Wired Cable % ADS
July, 2014 18.8 31.0 50.7
May, 2014 19.1 31.5 49.8
February, 2014 19.1 31.7 49.6
November, 2013 18.6 32.8 49.1
July, 2013 18.0 34.4 48.2
May, 2013 17.4 34.6 48.5
February, 2013 18.2 34.3 48.0
November, 2012 18.8 34.2 47.4
July, 2012 19.2 34.2 47.0
May, 2012 19.0 34.4 46.9
February, 2012 19.1 34.5 46.6
November, 2011 34.9 46.6
July, 2011 36.9 45.7
May, 2011 38.0 45.3
February, 2011 38.9 44.8
November, 2010 39.4 44.6
July, 2010 39.5 44.0
May, 2010 39.5 44.0
February, 2010 39.7 43.2
November, 2009 40.0 42.7
July, 2009 40.0 41.8
May, 2009 40.3 42.5
February, 2009 40.9 42.4
November, 2008 40.7 41.8
July, 2008 41.1 41.0
May, 2008 41.2 40.7
February, 2008 40.8 41.1
November, 2007 40.6 41.3
July, 2007 41.4 40.9
May, 2007 42.3 39.6
February, 2007 42.9 38.0
November, 2006 44.2 38.7
July, 2006 44.8 37.5
May, 2006 45.5 36.2
February, 2006 46.8 33.3
November, 2005 47.0 32.5
July, 2005 48.6 31.9
May, 2005 49.0 31.5
February, 2005 50.1 30.3
November, 2004 50.5 29.3
July, 2004 51.4 30.5
May, 2004 51.8 31.3
February, 2004 51.6 29.9
November, 2003 50.6 28.3
July, 2003 50.6 26.5
May, 2003 51.4 25.7
February, 2003 51.7 25.0
November, 2002 53.3 23.4
July, 2002 54.6 22.9
May, 2002 54.9 22.0
February, 2002 55.8 20.6
November, 2001 55.7 20.1
July, 2001 56.1 21.5
May, 2001 56.3 16.6
February, 2001 56.1 16.4
November, 2000 56.5 17.7
July, 2000 56.3 14.3
May, 2000 56.5 16.2
February, 2000 56.6 16.1
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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