ADS, Wired-Cable and Over-The-Air Penetration by Market

Corpus Christi, TX

Date % OTA % Wired Cable % ADS
July, 2014 7.6 54.3 38.8
May, 2014 7.7 54.8 38.3
February, 2014 8.0 55.2 37.6
November, 2013 7.5 54.1 39.1
July, 2013 7.8 51.9 40.8
May, 2013 8.0 52.0 40.6
February, 2013 8.0 50.6 41.9
November, 2012 8.3 52.9 39.4
July, 2012 7.5 55.7 37.4
May, 2012 7.7 55.1 37.9
February, 2012 7.5 56.3 36.9
November, 2011 55.9 36.1
July, 2011 57.0 35.4
May, 2011 57.0 34.8
February, 2011 59.4 32.0
November, 2010 58.9 32.0
July, 2010 60.8 31.0
May, 2010 61.2 30.9
February, 2010 62.7 28.9
November, 2009 64.3 27.2
July, 2009 65.9 25.8
May, 2009 65.8 25.4
February, 2009 64.7 25.8
November, 2008 66.5 24.3
July, 2008 68.3 22.0
May, 2008 69.8 21.2
February, 2008 69.7 21.2
November, 2007 69.9 21.0
July, 2007 68.9 20.4
May, 2007 69.6 18.8
February, 2007 71.3 17.9
November, 2006 72.3 17.8
July, 2006 73.4 16.5
May, 2006 73.2 15.9
February, 2006 74.5 14.3
November, 2005 75.5 14.9
July, 2005 75.2 15.1
May, 2005 75.7 15.4
February, 2005 75.0 14.8
November, 2004 75.5 13.7
July, 2004 75.1 14.2
May, 2004 74.7 15.5
February, 2004 73.7 16.5
November, 2003 72.9 16.9
July, 2003 72.8 17.1
May, 2003 71.0 18.2
February, 2003 71.9 18.7
November, 2002 72.7 18.0
July, 2002 72.8 16.9
May, 2002 71.9 16.9
February, 2002 70.3 16.7
November, 2001 69.4 16.2
July, 2001 68.4 14.1
May, 2001 68.9 15.0
February, 2001 67.2 17.2
November, 2000 67.5 14.8
July, 2000 66.4 17.9
May, 2000 68.2 16.3
February, 2000 69.1 11.8
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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