ADS, Wired-Cable and Over-The-Air Penetration by Market

Dallas-Ft. Worth, TX

Date % OTA % Wired Cable % ADS
July, 2014 14.9 52.5 32.7
May, 2014 15.6 51.7 32.8
February, 2014 16.1 50.9 33.2
November, 2013 16.2 50.8 33.2
July, 2013 16.9 50.6 32.9
May, 2013 16.5 50.8 33.3
February, 2013 16.6 51.3 32.6
November, 2012 17.1 51.6 32.0
July, 2012 16.2 52.1 32.5
May, 2012 16.1 51.6 33.1
February, 2012 16.3 51.0 33.7
November, 2011 49.4 34.2
July, 2011 49.4 35.0
May, 2011 48.3 36.4
February, 2011 48.5 36.2
November, 2010 48.4 36.7
July, 2010 47.8 37.4
May, 2010 47.6 37.5
February, 2010 47.2 37.2
November, 2009 46.8 37.0
July, 2009 45.5 36.7
May, 2009 45.2 37.7
February, 2009 44.0 38.3
November, 2008 42.4 38.7
July, 2008 41.9 38.5
May, 2008 41.0 38.2
February, 2008 41.1 37.8
November, 2007 40.8 37.7
July, 2007 41.9 37.1
May, 2007 43.2 35.4
February, 2007 44.6 34.0
November, 2006 44.7 36.1
July, 2006 44.9 34.6
May, 2006 45.6 33.6
February, 2006 45.8 32.0
November, 2005 46.1 31.7
July, 2005 48.1 31.5
May, 2005 47.8 31.3
February, 2005 47.7 30.3
November, 2004 46.4 29.2
July, 2004 46.5 29.7
May, 2004 47.8 29.5
February, 2004 48.3 27.8
November, 2003 47.1 28.2
July, 2003 46.5 27.0
May, 2003 46.6 26.4
February, 2003 46.3 25.1
November, 2002 47.1 23.7
July, 2002 47.9 22.2
May, 2002 48.4 21.6
February, 2002 49.5 20.5
November, 2001 50.0 19.2
July, 2001 50.4 21.4
May, 2001 50.4 21.1
February, 2001 50.4 19.3
November, 2000 50.2 18.4
July, 2000 50.3 14.6
May, 2000 50.3 16.2
February, 2000 50.2 14.3
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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