ADS, Wired-Cable and Over-The-Air Penetration by Market

Denver, CO

Date % OTA % Wired Cable % ADS
July, 2014 13.1 44.7 42.3
May, 2014 13.3 45.3 41.5
February, 2014 13.1 45.8 41.2
November, 2013 12.2 46.6 41.3
July, 2013 12.7 46.1 41.3
May, 2013 12.4 46.0 41.8
February, 2013 12.9 46.2 41.1
November, 2012 12.9 46.2 41.1
July, 2012 11.7 47.0 41.4
May, 2012 10.8 47.7 41.7
February, 2012 10.3 48.4 41.6
November, 2011 47.3 42.4
July, 2011 48.7 41.3
May, 2011 48.2 41.8
February, 2011 48.9 41.1
November, 2010 50.3 40.3
July, 2010 52.0 39.2
May, 2010 53.0 38.5
February, 2010 53.8 37.3
November, 2009 54.3 36.5
July, 2009 54.3 35.5
May, 2009 54.1 35.5
February, 2009 54.2 34.9
November, 2008 53.8 34.4
July, 2008 54.6 33.4
May, 2008 55.2 32.4
February, 2008 55.7 31.9
November, 2007 55.3 31.8
July, 2007 56.3 30.4
May, 2007 56.8 29.5
February, 2007 57.4 28.4
November, 2006 56.9 30.2
July, 2006 57.2 29.5
May, 2006 57.8 29.0
February, 2006 58.4 27.3
November, 2005 58.4 27.2
July, 2005 59.1 26.9
May, 2005 58.0 27.0
February, 2005 57.6 26.2
November, 2004 56.9 25.6
July, 2004 57.3 25.9
May, 2004 58.9 25.3
February, 2004 60.3 23.1
November, 2003 60.4 22.1
July, 2003 60.4 20.8
May, 2003 60.6 19.7
February, 2003 60.7 17.9
November, 2002 61.2 16.4
July, 2002 62.0 15.1
May, 2002 62.4 14.2
February, 2002 62.8 13.4
November, 2001 62.6 13.1
July, 2001 62.1 14.0
May, 2001 62.1 15.5
February, 2001 61.7 14.2
November, 2000 61.5 13.0
July, 2000 61.8 13.0
May, 2000 61.9 13.4
February, 2000 61.2 12.7
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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