ADS, Wired-Cable and Over-The-Air Penetration by Market

Des Moines-Ames, IA

Date % OTA % Wired Cable % ADS
July, 2014 15.3 32.0 53.1
May, 2014 15.7 33.1 51.6
February, 2014 15.2 34.7 50.7
November, 2013 14.3 35.3 50.9
July, 2013 14.1 40.3 46.0
May, 2013 14.4 40.5 45.7
February, 2013 15.0 40.0 45.5
November, 2012 16.0 40.9 43.5
July, 2012 15.4 42.0 43.3
May, 2012 16.0 41.9 42.8
February, 2012 15.7 43.4 41.6
November, 2011 43.1 40.4
July, 2011 46.2 38.1
May, 2011 46.2 37.4
February, 2011 45.2 38.4
November, 2010 43.7 39.7
July, 2010 44.3 40.6
May, 2010 44.5 40.8
February, 2010 44.9 40.7
November, 2009 46.7 38.7
July, 2009 47.3 36.4
May, 2009 45.9 36.9
February, 2009 44.5 37.1
November, 2008 44.5 36.8
July, 2008 44.9 36.1
May, 2008 45.2 35.8
February, 2008 46.7 35.4
November, 2007 47.7 33.9
July, 2007 47.6 32.3
May, 2007 48.8 29.7
February, 2007 50.0 27.9
November, 2006 52.4 27.9
July, 2006 52.9 26.2
May, 2006 52.7 25.9
February, 2006 52.9 24.2
November, 2005 52.9 24.9
July, 2005 53.2 25.1
May, 2005 53.7 25.2
February, 2005 53.3 25.4
November, 2004 54.0 24.8
July, 2004 54.2 24.2
May, 2004 55.4 23.4
February, 2004 56.0 23.2
November, 2003 56.5 22.9
July, 2003 57.6 21.4
May, 2003 58.5 19.9
February, 2003 61.4 18.7
November, 2002 62.2 16.7
July, 2002 62.7 16.6
May, 2002 62.1 17.2
February, 2002 60.6 17.4
November, 2001 60.8 17.6
July, 2001 60.1 15.8
May, 2001 60.8 15.2
February, 2001 60.4 17.1
November, 2000 60.7 14.9
July, 2000 60.2 13.5
May, 2000 61.1 13.3
February, 2000 61.6 12.5
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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