ADS, Wired-Cable and Over-The-Air Penetration by Market

Detroit, MI

Date % OTA % Wired Cable % ADS
November, 2014 11.9 69.5 19.3
July, 2014 10.8 69.2 20.6
May, 2014 10.2 69.4 20.8
February, 2014 9.3 70.0 21.2
November, 2013 7.9 71.3 21.2
July, 2013 7.6 71.9 20.9
May, 2013 7.4 71.3 21.7
February, 2013 7.7 70.5 22.3
November, 2012 8.1 70.0 22.4
July, 2012 9.5 69.2 21.9
May, 2012 10.0 68.6 22.0
February, 2012 10.0 68.5 22.1
November, 2011 67.6 22.6
July, 2011 69.4 21.9
May, 2011 69.6 21.4
February, 2011 69.8 20.6
November, 2010 70.2 20.3
July, 2010 70.4 20.0
May, 2010 70.5 20.0
February, 2010 70.1 20.1
November, 2009 69.6 20.4
July, 2009 68.4 21.4
May, 2009 68.4 22.2
February, 2009 67.6 23.0
November, 2008 66.0 24.2
July, 2008 66.1 23.8
May, 2008 65.4 23.7
February, 2008 65.1 24.0
November, 2007 64.5 24.8
July, 2007 64.7 24.8
May, 2007 65.7 24.0
February, 2007 67.4 22.5
November, 2006 67.5 23.5
July, 2006 68.6 22.4
May, 2006 68.8 22.6
February, 2006 69.6 16.7
November, 2005 70.6 16.7
July, 2005 70.7 16.6
May, 2005 71.4 15.7
February, 2005 70.5 15.6
November, 2004 71.1 14.8
July, 2004 71.5 14.1
May, 2004 70.6 14.4
February, 2004 71.3 14.0
November, 2003 70.0 13.7
July, 2003 70.1 12.7
May, 2003 71.0 12.2
February, 2003 71.7 11.5
November, 2002 74.1 10.1
July, 2002 74.8 9.8
May, 2002 75.7 9.8
February, 2002 75.2 9.5
November, 2001 74.1 9.2
July, 2001 69.4 10.0
May, 2001 69.3 9.7
February, 2001 69.1 8.0
November, 2000 69.1 8.1
July, 2000 69.1 7.6
May, 2000 69.1 8.2
February, 2000 68.9 7.9
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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