ADS, Wired-Cable and Over-The-Air Penetration by Market

Dothan, AL

Date % OTA % Wired Cable % ADS
July, 2014 8.1 48.5 43.8
May, 2014 8.2 49.1 43.2
February, 2014 7.2 51.0 42.6
November, 2013 7.5 51.2 41.9
July, 2013 8.0 51.5 41.1
May, 2013 8.2 51.6 40.8
February, 2013 8.6 51.3 40.7
November, 2012 8.4 52.4 39.9
July, 2012 7.8 54.5 38.6
May, 2012 8.0 53.9 39.0
February, 2012 7.9 53.7 39.4
November, 2011 52.6 39.5
July, 2011 52.8 40.1
May, 2011 53.2 39.3
February, 2011 54.3 37.5
November, 2010 54.9 36.9
July, 2010 58.3 35.7
May, 2010 58.6 35.6
February, 2010 59.7 34.4
November, 2009 60.9 33.0
July, 2009 62.9 30.5
May, 2009 64.9 29.1
February, 2009 63.8 29.6
November, 2008 65.0 28.5
July, 2008 67.1 25.9
May, 2008 68.5 24.8
February, 2008 68.9 25.1
November, 2007 69.2 24.8
July, 2007 68.1 25.1
May, 2007 67.9 24.6
February, 2007 69.7 22.9
November, 2006 70.6 22.7
July, 2006 70.8 22.3
May, 2006 70.0 23.4
February, 2006 70.8 22.2
November, 2005 70.4 22.9
July, 2005 70.6 23.3
May, 2005 71.6 22.6
February, 2005 70.8 22.9
November, 2004 71.8 21.8
July, 2004 70.0 22.2
May, 2004 69.7 22.8
February, 2004 69.1 23.6
November, 2003 67.8 24.7
July, 2003 69.3 23.5
May, 2003 68.7 23.3
February, 2003 69.2 22.7
November, 2002 70.3 21.6
July, 2002 71.0 21.2
May, 2002 70.2 22.3
February, 2002 70.1 22.3
November, 2001 69.9 22.2
July, 2001 68.2 21.5
May, 2001 68.4 22.8
February, 2001 67.3 23.5
November, 2000 67.7 20.7
July, 2000 68.3 21.1
May, 2000 68.7 22.3
February, 2000 67.6 17.0
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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