ADS, Wired-Cable and Over-The-Air Penetration by Market

Duluth, MN-Superior, WI

Date % OTA % Wired Cable % ADS
July, 2014 18.7 36.6 45.1
May, 2014 18.9 37.3 44.3
February, 2014 18.1 38.2 44.1
November, 2013 17.9 38.2 44.3
July, 2013 18.2 37.7 44.4
May, 2013 18.6 37.8 44.0
February, 2013 18.9 38.3 43.2
November, 2012 19.2 38.8 42.6
July, 2012 16.0 40.9 43.8
May, 2012 16.6 40.9 43.1
February, 2012 16.4 40.6 43.5
November, 2011 39.5 43.4
July, 2011 38.3 44.5
May, 2011 38.5 43.7
February, 2011 37.3 44.6
November, 2010 36.5 45.5
July, 2010 36.9 44.9
May, 2010 37.1 45.2
February, 2010 39.1 43.6
November, 2009 40.6 41.2
July, 2009 42.4 38.5
May, 2009 40.5 39.6
February, 2009 39.1 39.5
November, 2008 40.4 38.5
July, 2008 41.6 36.4
May, 2008 43.2 36.6
February, 2008 44.4 36.0
November, 2007 42.6 37.2
July, 2007 40.1 37.7
May, 2007 39.1 35.7
February, 2007 38.9 34.9
November, 2006 40.8 34.8
July, 2006 43.0 32.2
May, 2006 43.1 31.6
February, 2006 44.0 30.0
November, 2005 44.3 30.3
July, 2005 42.7 32.0
May, 2005 43.5 31.3
February, 2005 43.8 30.9
November, 2004 46.2 30.7
July, 2004 47.4 28.7
May, 2004 46.9 29.9
February, 2004 46.6 30.1
November, 2003 47.0 28.1
July, 2003 46.6 28.4
May, 2003 46.5 28.1
February, 2003 48.8 27.4
November, 2002 47.1 28.3
July, 2002 48.8 27.0
May, 2002 49.4 27.0
February, 2002 49.6 25.7
November, 2001 50.6 25.4
July, 2001 50.0 23.5
May, 2001 50.1 22.7
February, 2001 49.0 20.5
November, 2000 49.1 23.4
July, 2000 49.5 20.6
May, 2000 50.6 18.4
February, 2000 50.4 17.7
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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