ADS, Wired-Cable and Over-The-Air Penetration by Market

El Paso, TX

Date % OTA % Wired Cable % ADS
July, 2014 19.4 42.0 39.8
May, 2014 19.5 42.5 39.1
February, 2014 19.4 44.6 37.2
November, 2013 18.7 44.3 37.9
July, 2013 18.4 43.8 38.5
May, 2013 18.7 43.8 38.2
February, 2013 18.2 44.3 38.3
November, 2012 19.4 44.4 37.1
July, 2012 21.4 45.7 33.7
May, 2012 21.9 45.0 33.9
February, 2012 23.8 44.3 32.8
November, 2011 42.8 31.4
July, 2011 43.1 32.4
May, 2011 42.9 31.6
February, 2011 41.6 31.1
November, 2010 41.9 30.5
July, 2010 42.3 31.2
May, 2010 42.8 31.2
February, 2010 44.2 30.7
November, 2009 44.0 30.2
July, 2009 45.6 28.0
May, 2009 45.2 26.2
February, 2009 43.5 26.1
November, 2008 44.0 25.1
July, 2008 45.3 23.4
May, 2008 46.8 22.7
February, 2008 47.8 23.7
November, 2007 49.1 22.7
July, 2007 48.2 22.6
May, 2007 47.2 20.9
February, 2007 48.6 18.2
November, 2006 49.6 19.3
July, 2006 49.9 17.3
May, 2006 50.6 16.2
February, 2006 51.2 15.6
November, 2005 53.8 14.9
July, 2005 55.4 14.5
May, 2005 56.6 14.0
February, 2005 56.9 12.5
November, 2004 57.5 12.2
July, 2004 57.0 12.3
May, 2004 57.1 12.9
February, 2004 56.8 12.9
November, 2003 57.1 12.9
July, 2003 57.4 12.3
May, 2003 57.2 12.2
February, 2003 58.7 12.9
November, 2002 58.3 12.1
July, 2002 58.8 10.3
May, 2002 59.4 10.9
February, 2002 59.3 11.1
November, 2001 59.5 11.5
July, 2001 60.2 8.4
May, 2001 60.4 9.9
February, 2001 60.0 12.1
November, 2000 60.3 11.0
July, 2000 59.5 10.0
May, 2000 59.8 8.7
February, 2000 59.5 8.1
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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