ADS, Wired-Cable and Over-The-Air Penetration by Market

Eugene, OR

Date % OTA % Wired Cable % ADS
November, 2014 14.5 47.8 38.1
July, 2014 13.3 47.5 39.6
May, 2014 13.5 48.4 38.6
February, 2014 13.0 48.9 38.5
November, 2013 13.2 48.8 38.5
July, 2013 13.0 49.7 37.7
May, 2013 13.2 49.8 37.4
February, 2013 13.1 49.8 37.5
November, 2012 13.4 50.6 36.6
July, 2012 13.6 50.0 36.8
May, 2012 14.1 49.7 36.7
February, 2012 14.6 48.5 37.3
November, 2011 48.6 37.0
July, 2011 50.8 36.5
May, 2011 51.0 35.7
February, 2011 51.3 35.4
November, 2010 50.6 35.0
July, 2010 51.9 34.5
May, 2010 52.2 34.6
February, 2010 51.2 34.9
November, 2009 52.1 34.1
July, 2009 52.2 32.8
May, 2009 49.6 34.6
February, 2009 48.1 34.8
November, 2008 48.1 34.7
July, 2008 48.9 33.5
May, 2008 51.5 32.1
February, 2008 52.3 33.2
November, 2007 52.5 33.7
July, 2007 51.9 32.7
May, 2007 52.3 30.9
February, 2007 52.4 29.3
November, 2006 53.9 29.2
July, 2006 53.1 28.6
May, 2006 52.4 29.1
February, 2006 53.8 27.1
November, 2005 54.9 27.1
July, 2005 56.6 26.3
May, 2005 57.7 24.5
February, 2005 57.6 23.6
November, 2004 59.6 22.0
July, 2004 60.2 20.9
May, 2004 61.3 20.7
February, 2004 61.9 20.5
November, 2003 60.6 20.5
July, 2003 60.2 20.9
May, 2003 59.3 20.4
February, 2003 61.8 19.5
November, 2002 62.4 19.8
July, 2002 64.8 18.2
May, 2002 64.5 18.2
February, 2002 63.0 18.2
November, 2001 63.7 18.1
July, 2001 61.1 17.5
May, 2001 61.7 12.8
February, 2001 62.4 15.0
November, 2000 62.5 18.7
July, 2000 62.7 14.8
May, 2000 63.2 13.8
February, 2000 62.9 14.5
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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