ADS, Wired-Cable and Over-The-Air Penetration by Market

Fairbanks, AK

Date % OTA % Wired Cable % ADS
July, 2014 25.3 37.9 36.9
May, 2014 25.9 39.0 35.3
February, 2014 26.0 39.7 34.3
November, 2013 25.1 41.3 33.9
July, 2013 27.3 46.0 26.8
May, 2013 27.8 45.9 26.6
February, 2013 29.8 44.7 25.8
November, 2012 27.8 45.2 27.1
July, 2012 26.8 46.2 27.0
May, 2012 27.3 45.2 27.5
February, 2012 24.9 45.5 29.7
November, 2011 43.8 28.7
July, 2011 43.5 30.0
May, 2011 43.0 29.7
February, 2011 43.4 26.9
November, 2010 41.9 27.1
July, 2010 44.4 26.9
May, 2010 44.8 27.0
February, 2010 43.6 28.0
November, 2009 45.6 25.0
July, 2009 45.3 23.5
May, 2009 45.5 22.0
February, 2009 43.6 21.9
November, 2008 42.9 20.8
July, 2008 42.7 20.7
May, 2008 41.1 23.5
February, 2008 43.0 23.5
November, 2007 42.0 23.9
July, 2007 40.7 23.6
May, 2007 42.6 23.9
February, 2007 42.6 27.1
November, 2006 46.8 27.3
July, 2006 45.1 28.7
May, 2006 42.1 29.3
February, 2006 41.2 26.0
November, 2005 40.6 26.7
July, 2005 41.3 25.4
May, 2005 42.1 23.2
February, 2005 43.6 23.0
November, 2004 40.2 28.0
July, 2004 39.6 27.5
May, 2004 37.8 30.3
February, 2004 39.2 28.6
November, 2003 42.5 24.2
July, 2003 40.1 28.2
May, 2003 42.2 26.4
February, 2003 42.4 24.7
November, 2002 43.4 20.9
July, 2002 45.4 19.4
May, 2002 43.1 21.9
February, 2002 43.4 19.7
November, 2001 44.3 20.0
May, 2001 43.4 15.8
February, 2001 42.6 16.1
November, 2000 36.7 17.3
May, 2000 36.4 17.9
February, 2000 37.2 20.3
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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