ADS, Wired-Cable and Over-The-Air Penetration by Market

Gainesville, FL

Date % OTA % Wired Cable % ADS
November, 2014 14.4 47.8 38.0
July, 2014 11.2 42.1 46.8
May, 2014 11.6 43.6 45.0
February, 2014 11.2 45.5 43.5
November, 2013 10.0 44.9 45.3
July, 2013 10.8 50.7 38.7
May, 2013 11.0 50.9 38.3
February, 2013 11.3 50.8 38.2
November, 2012 10.9 51.6 37.8
July, 2012 10.0 54.7 35.7
May, 2012 10.3 53.9 36.2
February, 2012 9.9 54.8 35.9
November, 2011 53.8 36.0
July, 2011 56.7 34.4
May, 2011 56.9 33.7
February, 2011 56.6 33.9
November, 2010 56.5 33.5
July, 2010 57.5 33.2
May, 2010 57.7 33.3
February, 2010 59.7 31.3
November, 2009 62.2 28.3
July, 2009 62.2 27.8
May, 2009 60.3 30.1
February, 2009 58.9 30.6
November, 2008 59.3 30.9
July, 2008 60.6 30.2
May, 2008 61.8 30.1
February, 2008 62.7 30.2
November, 2007 62.3 30.7
July, 2007 62.3 30.2
May, 2007 63.0 28.6
February, 2007 63.9 26.5
November, 2006 65.0 26.1
July, 2006 65.3 24.8
May, 2006 65.3 25.2
February, 2006 67.4 23.2
November, 2005 69.1 22.2
July, 2005 69.4 22.1
May, 2005 70.0 21.3
February, 2005 69.8 21.2
November, 2004 68.6 22.9
July, 2004 67.9 23.7
May, 2004 67.9 23.4
February, 2004 66.7 24.4
November, 2003 67.4 23.5
July, 2003 67.5 23.1
May, 2003 66.8 23.7
February, 2003 68.3 22.6
November, 2002 68.3 22.5
July, 2002 68.4 22.5
May, 2002 67.5 24.4
February, 2002 67.6 24.8
November, 2001 67.4 24.1
July, 2001 68.2 21.4
May, 2001 67.7 24.0
February, 2001 66.9 23.3
November, 2000 67.5 21.5
July, 2000 67.7 23.3
May, 2000 67.5 17.2
February, 2000 67.7 15.5
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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