ADS, Wired-Cable and Over-The-Air Penetration by Market

Glendive, MT

Date % OTA % Wired Cable % ADS
November, 2014 6.0 63.5 31.4
July, 2014 5.6 55.6 39.2
May, 2014 5.6 58.0 37.1
February, 2014 5.9 58.9 35.9
November, 2013 5.9 58.7 36.2
July, 2013 6.2 65.2 29.1
May, 2013 6.2 65.4 29.1
February, 2013 6.9 64.0 29.9
November, 2012 6.7 65.9 28.4
July, 2012 6.5 69.1 25.6
May, 2012 6.7 69.1 25.4
February, 2012 6.0 67.7 27.3
November, 2011 66.3 27.8
July, 2011 67.8 27.2
May, 2011 67.1 27.5
February, 2011 68.6 26.0
November, 2010 67.6 25.2
July, 2010 68.0 24.6
May, 2010 68.0 24.9
February, 2010 68.0 24.1
November, 2009 67.8 23.9
July, 2009 70.6 20.1
May, 2009 72.6 19.0
February, 2009 71.8 19.0
November, 2008 73.9 17.3
July, 2008 73.8 17.0
May, 2008 74.0 16.2
February, 2008 74.3 17.0
November, 2007 73.8 17.5
July, 2007 73.9 18.1
May, 2007 73.9 18.3
February, 2007 74.6 17.8
November, 2006 76.1 17.8
July, 2006 73.1 20.9
May, 2006 73.3 21.1
February, 2006 73.9 20.3
November, 2005 72.9 20.9
July, 2005 71.7 22.5
May, 2005 71.3 22.7
February, 2005 70.3 22.7
November, 2004 71.3 21.7
July, 2004 69.3 22.5
May, 2004 69.1 21.9
February, 2004 68.1 22.5
November, 2003 69.5 21.5
July, 2003 73.8 17.9
May, 2003 73.2 17.1
February, 2003 74.0 17.1
November, 2002 73.4 16.9
July, 2002 73.8 15.4
May, 2002 76.4 14.1
February, 2002 75.1 14.6
November, 2001 75.1 14.4
July, 2001 65.6 20.1
May, 2001 65.0 20.1
February, 2001 64.1 25.2
November, 2000 62.9 21.3
July, 2000 63.8 18.2
May, 2000 64.1 16.7
February, 2000 65.1 15.9
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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