ADS, Wired-Cable and Over-The-Air Penetration by Market

Grand Junction-Montrose, CO

Date % OTA % Wired Cable % ADS
July, 2014 15.0 52.5 32.8
May, 2014 15.1 53.1 32.2
February, 2014 14.4 54.5 31.6
November, 2013 14.5 52.6 33.2
July, 2013 15.7 52.7 31.8
May, 2013 16.0 52.7 31.5
February, 2013 17.7 51.3 31.2
November, 2012 17.9 51.5 30.8
July, 2012 15.2 54.1 31.2
May, 2012 15.7 53.7 31.1
February, 2012 15.3 53.0 32.0
November, 2011 53.7 30.8
July, 2011 53.9 31.8
May, 2011 53.1 31.7
February, 2011 52.8 32.5
November, 2010 50.5 35.2
July, 2010 54.6 33.5
May, 2010 54.7 33.6
February, 2010 56.8 32.4
November, 2009 57.6 30.8
July, 2009 57.5 29.9
May, 2009 54.0 33.1
February, 2009 52.9 33.3
November, 2008 54.3 32.6
July, 2008 54.3 31.7
May, 2008 56.2 29.9
February, 2008 56.7 31.0
November, 2007 53.3 33.8
July, 2007 51.1 34.6
May, 2007 49.6 33.3
February, 2007 47.9 33.0
November, 2006 50.7 31.4
July, 2006 51.5 29.7
May, 2006 49.8 31.2
February, 2006 51.5 28.1
November, 2005 54.4 27.0
July, 2005 54.4 27.0
May, 2005 55.9 26.5
February, 2005 56.5 25.3
November, 2004 55.4 26.2
July, 2004 56.0 25.9
May, 2004 56.2 27.0
February, 2004 57.0 26.7
November, 2003 57.5 25.0
July, 2003 55.7 26.5
May, 2003 56.4 24.4
February, 2003 55.6 26.0
November, 2002 57.0 24.3
July, 2002 58.9 23.0
May, 2002 57.6 23.2
February, 2002 58.9 22.8
November, 2001 60.9 22.3
July, 2001 60.4 20.2
May, 2001 62.3 15.3
February, 2001 62.4 19.3
November, 2000 60.2 18.0
July, 2000 61.8 17.9
May, 2000 61.8 16.5
February, 2000 62.7 14.0
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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