ADS, Wired-Cable and Over-The-Air Penetration by Market

Grand Rapids-Kalamazoo-Battle Creek, MI

Date % OTA % Wired Cable % ADS
July, 2014 10.9 49.1 40.3
May, 2014 11.2 50.7 38.4
February, 2014 11.1 53.0 36.3
November, 2013 10.7 52.8 36.9
July, 2013 11.3 57.4 31.7
May, 2013 11.5 57.4 31.4
February, 2013 11.9 56.2 32.3
November, 2012 12.7 56.3 31.4
July, 2012 11.7 56.5 32.4
May, 2012 12.1 56.1 32.4
February, 2012 12.2 56.3 32.1
November, 2011 56.4 31.3
July, 2011 56.7 30.7
May, 2011 56.7 30.2
February, 2011 55.2 31.6
November, 2010 53.9 32.5
July, 2010 54.3 32.6
May, 2010 54.7 32.5
February, 2010 54.9 32.2
November, 2009 55.6 30.4
July, 2009 55.0 29.8
May, 2009 54.0 30.5
February, 2009 52.5 30.8
November, 2008 52.6 31.0
July, 2008 53.7 29.2
May, 2008 55.2 28.5
February, 2008 56.0 28.8
November, 2007 55.8 29.2
July, 2007 54.6 28.6
May, 2007 54.2 27.9
February, 2007 54.6 26.6
November, 2006 55.1 27.4
July, 2006 56.2 25.8
May, 2006 55.5 25.8
February, 2006 57.6 23.2
November, 2005 59.6 22.2
July, 2005 59.6 22.1
May, 2005 60.4 21.5
February, 2005 60.0 21.5
November, 2004 60.5 21.0
July, 2004 60.0 20.8
May, 2004 61.1 20.0
February, 2004 60.3 20.3
November, 2003 61.1 19.2
July, 2003 61.8 18.4
May, 2003 62.3 18.0
February, 2003 65.0 17.4
November, 2002 65.7 17.0
July, 2002 66.2 16.5
May, 2002 65.9 17.5
February, 2002 64.6 17.5
November, 2001 63.8 16.8
July, 2001 61.6 14.9
May, 2001 61.7 16.6
February, 2001 61.8 15.4
November, 2000 62.1 13.8
July, 2000 62.3 13.8
May, 2000 62.6 13.5
February, 2000 62.5 12.3
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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