ADS, Wired-Cable and Over-The-Air Penetration by Market

Great Falls, MT

Date % OTA % Wired Cable % ADS
November, 2014 11.8 40.4 48.3
July, 2014 11.2 39.5 49.7
May, 2014 11.3 40.2 48.8
February, 2014 11.5 39.8 49.1
November, 2013 11.7 39.2 49.5
July, 2013 11.5 39.5 49.4
May, 2013 11.8 39.5 49.1
February, 2013 12.8 38.5 49.2
November, 2012 12.3 39.3 49.2
July, 2012 11.7 42.4 46.8
May, 2012 12.1 42.0 46.8
February, 2012 10.9 43.6 46.3
November, 2011 45.6 42.8
July, 2011 48.3 41.2
May, 2011 47.7 41.2
February, 2011 47.3 41.2
November, 2010 45.2 43.0
July, 2010 44.3 46.0
May, 2010 44.5 46.1
February, 2010 45.1 45.6
November, 2009 46.3 44.2
July, 2009 48.3 40.5
May, 2009 48.8 40.0
February, 2009 47.8 40.3
November, 2008 46.6 40.1
July, 2008 46.6 39.8
May, 2008 47.8 38.8
February, 2008 47.9 38.6
November, 2007 48.3 39.1
July, 2007 48.8 37.0
May, 2007 48.7 36.0
February, 2007 50.2 34.9
November, 2006 51.0 35.2
July, 2006 51.1 33.8
May, 2006 49.8 33.7
February, 2006 50.6 31.8
November, 2005 51.9 31.7
July, 2005 52.5 31.9
May, 2005 54.0 31.4
February, 2005 55.1 31.0
November, 2004 56.7 30.1
July, 2004 56.4 30.0
May, 2004 56.0 31.1
February, 2004 55.3 30.9
November, 2003 54.1 31.1
July, 2003 54.5 30.8
May, 2003 55.5 29.8
February, 2003 55.6 30.9
November, 2002 56.9 30.3
July, 2002 57.7 28.8
May, 2002 55.4 30.3
February, 2002 54.7 29.4
November, 2001 53.3 29.0
July, 2001 53.6 25.5
May, 2001 53.4 26.5
February, 2001 54.6 25.9
November, 2000 55.1 25.1
July, 2000 54.3 22.1
May, 2000 55.0 24.0
February, 2000 55.0 27.2
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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