ADS, Wired-Cable and Over-The-Air Penetration by Market

Amarillo, TX

Date % OTA % Wired Cable % ADS
July, 2014 7.8 41.8 51.0
May, 2014 7.9 42.4 50.2
February, 2014 7.5 42.2 51.0
November, 2013 7.4 40.9 52.5
July, 2013 8.7 42.5 49.4
May, 2013 8.9 42.7 49.1
February, 2013 9.7 43.6 47.5
November, 2012 9.8 44.8 46.5
July, 2012 8.3 45.7 47.3
May, 2012 8.6 45.3 47.5
February, 2012 8.5 45.2 47.5
November, 2011 43.9 47.1
July, 2011 43.9 47.9
May, 2011 44.3 47.0
February, 2011 44.6 47.0
November, 2010 43.4 47.7
July, 2010 41.7 48.3
May, 2010 42.1 48.3
February, 2010 42.4 47.3
November, 2009 44.3 45.2
July, 2009 46.4 42.7
May, 2009 45.7 43.9
February, 2009 44.5 44.3
November, 2008 44.8 43.5
July, 2008 46.5 40.7
May, 2008 49.7 39.0
February, 2008 50.6 38.5
November, 2007 50.6 39.0
July, 2007 49.3 39.5
May, 2007 48.6 39.1
February, 2007 49.0 38.5
November, 2006 51.0 38.4
July, 2006 51.8 36.2
May, 2006 52.1 35.2
February, 2006 53.9 32.3
November, 2005 55.5 30.5
July, 2005 57.3 29.5
May, 2005 59.8 27.3
February, 2005 61.1 25.7
November, 2004 61.6 25.5
July, 2004 62.0 25.1
May, 2004 61.4 26.1
February, 2004 61.6 26.1
November, 2003 61.6 26.3
July, 2003 61.6 26.1
May, 2003 61.9 25.6
February, 2003 62.8 25.7
November, 2002 65.4 23.2
July, 2002 67.8 20.8
May, 2002 66.5 21.4
February, 2002 64.8 21.1
November, 2001 64.0 20.8
July, 2001 65.2 16.3
May, 2001 64.6 19.1
February, 2001 63.5 20.6
November, 2000 64.2 19.8
July, 2000 64.7 20.5
May, 2000 65.4 17.3
February, 2000 65.8 18.3
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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