ADS, Wired-Cable and Over-The-Air Penetration by Market

Greenville-New Bern-Washington, NC

Date % OTA % Wired Cable % ADS
November, 2014 9.6 50.3 40.6
July, 2014 9.4 48.4 42.7
May, 2014 9.4 49.1 42.0
February, 2014 8.8 49.9 41.7
November, 2013 9.1 49.0 42.4
July, 2013 8.8 51.7 40.0
May, 2013 9.0 51.8 39.7
February, 2013 9.8 51.0 39.9
November, 2012 10.0 52.5 38.1
July, 2012 9.5 54.2 37.0
May, 2012 9.8 53.8 37.1
February, 2012 9.5 53.9 37.2
November, 2011 53.3 36.9
July, 2011 52.0 38.6
May, 2011 52.1 38.1
February, 2011 53.7 35.7
November, 2010 52.5 37.6
July, 2010 53.6 37.8
May, 2010 53.9 37.8
February, 2010 54.1 37.9
November, 2009 57.2 34.9
July, 2009 58.5 32.1
May, 2009 57.9 32.7
February, 2009 56.8 33.3
November, 2008 55.8 33.5
July, 2008 56.4 32.3
May, 2008 57.7 32.5
February, 2008 59.0 30.7
November, 2007 57.9 30.9
July, 2007 56.9 30.6
May, 2007 57.2 28.2
February, 2007 57.7 27.8
November, 2006 59.7 28.0
July, 2006 60.9 26.4
May, 2006 60.0 28.1
February, 2006 61.0 26.5
November, 2005 62.8 25.4
July, 2005 63.1 24.5
May, 2005 64.2 22.5
February, 2005 64.1 20.9
November, 2004 64.0 20.8
July, 2004 63.0 23.1
May, 2004 63.1 24.2
February, 2004 62.9 25.2
November, 2003 63.2 24.7
July, 2003 64.0 22.6
May, 2003 62.4 21.9
February, 2003 63.9 22.1
November, 2002 64.0 22.1
July, 2002 64.5 22.5
May, 2002 63.8 23.4
February, 2002 63.0 23.0
November, 2001 62.7 23.3
July, 2001 63.9 22.0
May, 2001 64.0 19.6
February, 2001 64.9 19.0
November, 2000 64.8 21.7
July, 2000 64.6 18.9
May, 2000 64.9 17.0
February, 2000 65.1 16.2
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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