ADS, Wired-Cable and Over-The-Air Penetration by Market

Greenwood-Greenville, MS

Date % OTA % Wired Cable % ADS
July, 2014 6.1 50.0 44.8
May, 2014 6.1 50.6 44.0
February, 2014 5.9 53.1 42.0
November, 2013 5.4 53.6 41.7
July, 2013 4.9 56.9 38.8
May, 2013 5.0 57.0 38.7
February, 2013 5.4 56.2 39.1
November, 2012 6.0 55.9 39.1
July, 2012 7.0 55.7 38.0
May, 2012 7.2 55.1 38.5
February, 2012 8.3 56.7 36.1
November, 2011 57.6 33.9
July, 2011 57.3 36.2
May, 2011 57.7 35.3
February, 2011 58.9 35.1
November, 2010 56.9 36.2
July, 2010 58.7 35.6
May, 2010 59.2 35.4
February, 2010 59.2 34.8
November, 2009 62.1 32.1
July, 2009 64.0 28.5
May, 2009 63.6 29.2
February, 2009 62.4 29.7
November, 2008 63.2 29.0
July, 2008 63.2 29.4
May, 2008 63.8 29.0
February, 2008 63.5 30.4
November, 2007 63.0 32.1
July, 2007 63.0 31.8
May, 2007 63.8 30.4
February, 2007 66.1 27.9
November, 2006 66.7 27.2
July, 2006 67.4 26.3
May, 2006 67.4 25.5
February, 2006 68.3 23.4
November, 2005 70.2 22.6
July, 2005 69.9 22.6
May, 2005 71.2 21.5
February, 2005 70.9 22.1
November, 2004 70.0 23.5
July, 2004 70.0 23.3
May, 2004 68.4 25.1
February, 2004 67.2 25.2
November, 2003 68.5 22.9
July, 2003 69.1 23.0
May, 2003 69.7 22.0
February, 2003 72.1 21.8
November, 2002 72.8 21.1
July, 2002 73.1 20.1
May, 2002 73.1 20.5
February, 2002 73.6 19.1
November, 2001 73.8 18.5
July, 2001 74.3 17.9
May, 2001 73.9 16.8
February, 2001 74.1 15.5
November, 2000 74.4 16.6
July, 2000 73.5 19.2
May, 2000 74.3 21.7
February, 2000 74.3 18.6
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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