ADS, Wired-Cable and Over-The-Air Penetration by Market

Harlingen-Weslaco-Brownsville-McAllen, TX

Date % OTA % Wired Cable % ADS
November, 2014 21.1 43.9 35.5
July, 2014 20.1 38.0 42.7
May, 2014 20.3 38.9 41.5
February, 2014 20.2 40.1 40.3
November, 2013 20.6 40.4 39.5
July, 2013 21.6 42.2 36.9
May, 2013 22.0 42.2 36.6
February, 2013 23.9 43.1 34.0
November, 2012 24.4 43.4 33.6
July, 2012 25.6 44.1 31.4
May, 2012 26.2 43.2 31.7
February, 2012 27.2 41.0 32.7
November, 2011 39.4 32.2
July, 2011 40.8 33.1
May, 2011 40.2 32.6
February, 2011 41.0 29.3
November, 2010 39.5 29.1
July, 2010 40.8 30.1
May, 2010 41.3 30.1
February, 2010 42.1 30.6
November, 2009 43.0 29.0
July, 2009 43.3 26.7
May, 2009 41.3 27.9
February, 2009 39.8 27.6
November, 2008 39.8 27.6
July, 2008 40.8 26.0
May, 2008 42.0 25.1
February, 2008 42.3 26.6
November, 2007 42.9 26.3
July, 2007 39.6 24.6
May, 2007 39.5 23.5
February, 2007 39.5 21.8
November, 2006 40.6 22.6
July, 2006 39.8 22.0
May, 2006 39.5 20.7
February, 2006 41.0 19.5
November, 2005 42.5 19.3
July, 2005 44.6 19.4
May, 2005 46.0 19.5
February, 2005 45.4 18.3
November, 2004 47.2 17.3
July, 2004 45.7 16.3
May, 2004 45.3 16.5
February, 2004 45.8 17.2
November, 2003 45.0 16.6
July, 2003 44.0 15.8
May, 2003 44.0 16.3
February, 2003 44.4 16.2
November, 2002 43.5 17.7
July, 2002 44.8 18.5
May, 2002 44.5 18.9
February, 2002 41.6 19.1
November, 2001 42.1 17.8
July, 2001 41.4 17.0
May, 2001 41.6 13.7
February, 2001 41.9 15.1
November, 2000 41.9 15.1
July, 2000 41.5 17.3
May, 2000 42.0 16.1
February, 2000 42.4 9.1
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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