ADS, Wired-Cable and Over-The-Air Penetration by Market

Hattiesburg-Laurel, MS

Date % OTA % Wired Cable % ADS
November, 2014 9.4 42.3 49.0
July, 2014 9.3 41.7 49.6
May, 2014 9.4 42.3 49.0
February, 2014 9.0 43.6 48.2
November, 2013 9.1 43.0 48.6
July, 2013 9.0 42.5 49.1
May, 2013 9.2 42.7 48.8
February, 2013 9.2 43.9 47.8
November, 2012 8.6 45.6 46.9
July, 2012 8.3 47.4 45.8
May, 2012 8.5 47.1 46.0
February, 2012 8.9 45.8 46.7
November, 2011 44.4 45.8
July, 2011 48.9 43.9
May, 2011 49.0 43.2
February, 2011 49.3 42.9
November, 2010 47.7 44.6
July, 2010 46.6 45.3
May, 2010 47.0 45.3
February, 2010 47.2 45.3
November, 2009 49.0 42.7
July, 2009 49.9 41.8
May, 2009 49.4 41.8
February, 2009 48.4 42.4
November, 2008 48.1 43.0
July, 2008 47.6 43.1
May, 2008 48.1 43.0
February, 2008 47.0 45.2
November, 2007 47.3 44.8
July, 2007 46.7 44.2
May, 2007 47.3 42.9
February, 2007 48.3 41.1
November, 2006 47.9 41.8
July, 2006 50.1 38.4
May, 2006 51.8 36.5
February, 2006 54.0 33.3
November, 2005 56.1 31.7
July, 2005 55.0 32.1
May, 2005 53.2 32.4
February, 2005 52.9 32.0
November, 2004 52.9 32.7
July, 2004 54.8 31.8
May, 2004 54.0 32.9
February, 2004 53.4 33.3
November, 2003 51.5 34.2
July, 2003 49.2 34.4
May, 2003 47.6 33.9
February, 2003 49.5 34.6
November, 2002 52.3 32.3
July, 2002 52.4 33.6
May, 2002 54.5 33.8
February, 2002 54.0 32.0
November, 2001 55.2 32.0
July, 2001 57.1 30.3
May, 2001 56.6 29.2
February, 2001 57.4 24.0
November, 2000 56.4 30.0
July, 2000 56.7 24.8
May, 2000 56.5 24.8
February, 2000 56.7 20.5
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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