ADS, Wired-Cable and Over-The-Air Penetration by Market

Helena, MT

Date % OTA % Wired Cable % ADS
November, 2014 18.6 48.5 33.2
July, 2014 16.6 46.3 37.3
May, 2014 16.8 47.2 36.1
February, 2014 15.7 49.0 35.7
November, 2013 16.0 48.4 36.0
July, 2013 16.3 50.3 33.8
May, 2013 16.6 50.3 33.5
February, 2013 16.5 50.0 33.7
November, 2012 16.3 51.9 32.0
July, 2012 15.0 54.0 31.3
May, 2012 15.6 53.8 31.0
February, 2012 16.0 52.5 31.9
November, 2011 50.9 32.0
July, 2011 54.0 30.3
May, 2011 53.3 30.1
February, 2011 54.8 28.3
November, 2010 53.8 28.1
July, 2010 52.8 30.2
May, 2010 53.1 30.4
February, 2010 53.3 30.0
November, 2009 53.7 29.5
July, 2009 56.5 26.4
May, 2009 56.6 26.1
February, 2009 55.1 26.2
November, 2008 56.4 25.8
July, 2008 56.0 25.4
May, 2008 56.8 24.5
February, 2008 58.1 24.2
November, 2007 56.1 24.9
July, 2007 54.7 24.7
May, 2007 53.3 25.1
February, 2007 54.7 24.5
November, 2006 56.2 25.1
July, 2006 56.1 23.3
May, 2006 56.9 22.9
February, 2006 55.8 23.9
November, 2005 56.5 23.8
July, 2005 56.5 24.3
May, 2005 55.5 25.1
February, 2005 56.5 22.7
November, 2004 57.1 22.9
July, 2004 56.7 23.6
May, 2004 58.3 23.3
February, 2004 56.9 23.7
November, 2003 57.6 23.5
July, 2003 58.5 22.1
May, 2003 57.1 22.3
February, 2003 58.9 22.3
November, 2002 58.7 21.7
July, 2002 58.7 20.4
May, 2002 59.3 20.1
February, 2002 58.7 20.0
November, 2001 59.0 20.1
July, 2001 57.9 16.6
May, 2001 59.3 15.9
February, 2001 57.7 15.9
November, 2000 59.2 20.6
July, 2000 60.1 14.4
May, 2000 60.7 16.3
February, 2000 59.3 15.2
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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