ADS, Wired-Cable and Over-The-Air Penetration by Market

Honolulu, HI

Date % OTA % Wired Cable % ADS
November, 2014 5.5 84.4 10.3
July, 2014 5.1 85.1 10.1
May, 2014 5.1 85.3 9.9
February, 2014 4.8 86.3 9.2
November, 2013 4.2 86.5 9.4
July, 2013 4.6 86.5 9.1
May, 2013 4.7 86.6 9.0
February, 2013 4.6 86.7 8.8
November, 2012 5.4 85.7 9.1
July, 2012 4.5 86.9 8.8
May, 2012 4.7 86.7 8.9
February, 2012 4.7 86.6 9.0
November, 2011 87.8 7.9
July, 2011 89.5 6.8
May, 2011 89.6 6.6
February, 2011 90.4 5.9
November, 2010 90.4 5.7
July, 2010 89.9 5.9
May, 2010 90.1 5.9
February, 2010 89.8 5.9
November, 2009 90.0 5.4
July, 2009 90.2 5.0
May, 2009 89.5 5.4
February, 2009 88.8 5.6
November, 2008 89.4 5.5
July, 2008 89.6 5.3
May, 2008 90.6 4.8
February, 2008 90.5 5.4
November, 2007 89.5 6.0
July, 2007 89.0 6.0
May, 2007 89.0 5.8
February, 2007 89.0 5.4
November, 2006 90.0 4.9
July, 2006 89.9 4.9
May, 2006 89.2 4.8
February, 2006 89.7 4.2
November, 2005 90.3 4.3
July, 2005 90.2 4.5
May, 2005 90.8 4.3
February, 2005 90.3 4.6
November, 2004 89.7 5.4
July, 2004 89.8 5.2
May, 2004 88.6 6.6
February, 2004 88.9 6.0
November, 2003 89.4 5.2
July, 2003 88.7 5.6
May, 2003 88.7 5.0
February, 2003 89.3 4.9
November, 2002 90.2 4.2
July, 2002 90.8 3.9
May, 2002 90.2 4.8
February, 2002 90.4 4.2
November, 2001 89.4 4.1
May, 2001 89.0 3.8
February, 2001 88.7 3.0
November, 2000 89.0 2.2
May, 2000 88.5 2.2
February, 2000 88.7 2.0
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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