ADS, Wired-Cable and Over-The-Air Penetration by Market

Anchorage, AK

Date % OTA % Wired Cable % ADS
July, 2014 13.7 57.9 28.6
May, 2014 13.9 58.7 27.7
February, 2014 13.4 59.8 27.1
November, 2013 12.7 60.9 26.8
July, 2013 13.9 61.5 25.0
May, 2013 14.1 61.6 24.8
February, 2013 14.0 62.5 23.8
November, 2012 14.1 63.4 22.8
July, 2012 11.9 67.3 21.2
May, 2012 12.2 66.7 21.5
February, 2012 12.6 67.0 20.9
November, 2011 65.1 20.7
July, 2011 63.7 22.2
May, 2011 63.6 21.7
February, 2011 64.7 21.3
November, 2010 64.3 22.4
July, 2010 66.6 20.4
May, 2010 66.9 20.5
February, 2010 66.2 20.9
November, 2009 68.4 18.4
July, 2009 68.2 17.9
May, 2009 67.3 18.4
February, 2009 65.9 18.5
November, 2008 67.0 18.5
July, 2008 68.1 16.6
May, 2008 68.5 16.6
February, 2008 66.9 17.0
November, 2007 64.3 17.9
July, 2007 61.7 18.6
May, 2007 61.5 17.2
February, 2007 63.7 15.4
November, 2006 66.0 14.6
July, 2006 65.8 14.8
May, 2006 64.5 14.9
February, 2006 63.3 14.7
November, 2005 62.9 15.1
July, 2005 61.1 14.5
May, 2005 60.0 14.6
February, 2005 59.9 13.6
November, 2004 61.9 13.0
July, 2004 62.5 12.0
May, 2004 64.1 11.0
February, 2004 64.6 9.8
November, 2003 63.6 9.2
July, 2003 63.6 9.5
May, 2003 64.1 8.8
February, 2003 67.1 8.4
November, 2002 68.5 7.9
July, 2002 70.3 6.7
May, 2002 69.6 7.7
February, 2002 68.3 7.2
November, 2001 68.7 6.4
July, 2001 63.2 8.0
May, 2001 63.5 7.4
February, 2001 62.4 4.7
November, 2000 62.2 6.4
July, 2000 61.9 0.0
May, 2000 61.8 5.2
February, 2000 61.5 4.9
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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