ADS, Wired-Cable and Over-The-Air Penetration by Market

Houston, TX

Date % OTA % Wired Cable % ADS
July, 2014 18.1 51.6 30.4
May, 2014 18.7 51.4 30.0
February, 2014 19.0 50.8 30.3
November, 2013 18.6 50.5 31.0
July, 2013 18.2 51.7 30.2
May, 2013 17.4 52.4 30.5
February, 2013 17.1 53.2 30.0
November, 2012 17.5 53.4 29.4
July, 2012 18.3 53.6 28.7
May, 2012 18.5 53.6 28.6
February, 2012 18.7 53.6 28.7
November, 2011 52.7 29.1
July, 2011 55.0 28.7
May, 2011 55.3 28.8
February, 2011 56.2 27.6
November, 2010 56.5 27.5
July, 2010 56.3 27.7
May, 2010 56.3 27.3
February, 2010 56.3 26.7
November, 2009 55.8 27.1
July, 2009 53.6 27.6
May, 2009 52.9 28.6
February, 2009 52.5 28.1
November, 2008 51.5 27.8
July, 2008 51.8 27.4
May, 2008 52.0 26.5
February, 2008 52.5 26.4
November, 2007 52.7 25.7
July, 2007 53.0 25.1
May, 2007 51.8 25.1
February, 2007 51.0 24.8
November, 2006 52.3 25.7
July, 2006 52.3 25.6
May, 2006 53.4 24.8
February, 2006 53.7 23.2
November, 2005 53.7 23.2
July, 2005 55.0 22.4
May, 2005 54.5 22.0
February, 2005 55.0 20.7
November, 2004 54.5 19.5
July, 2004 56.0 19.7
May, 2004 57.6 19.9
February, 2004 57.3 18.8
November, 2003 56.1 18.8
July, 2003 54.6 18.9
May, 2003 54.3 19.4
February, 2003 53.8 19.9
November, 2002 54.9 19.6
July, 2002 54.7 19.5
May, 2002 54.6 19.3
February, 2002 55.4 18.7
November, 2001 54.4 18.1
July, 2001 56.3 18.1
May, 2001 56.3 16.1
February, 2001 56.6 14.1
November, 2000 57.1 15.1
July, 2000 58.1 14.3
May, 2000 58.2 10.8
February, 2000 58.2 9.9
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


Back to Full 210-DMA Report
 
 
 

  Get RSS Updates: