ADS, Wired-Cable and Over-The-Air Penetration by Market

Huntsville-Decatur (Florence), AL

Date % OTA % Wired Cable % ADS
July, 2014 7.9 49.1 43.3
May, 2014 8.0 49.8 42.5
February, 2014 7.4 51.5 41.5
November, 2013 7.3 49.7 43.3
July, 2013 6.6 50.2 43.6
May, 2013 6.8 50.3 43.3
February, 2013 7.3 49.8 43.4
November, 2012 6.9 50.5 43.2
July, 2012 6.2 51.3 43.0
May, 2012 6.5 51.4 42.7
February, 2012 6.3 52.8 41.4
November, 2011 54.0 39.4
July, 2011 56.8 36.7
May, 2011 56.7 36.5
February, 2011 56.8 36.6
November, 2010 55.1 37.7
July, 2010 53.8 40.0
May, 2010 53.9 40.0
February, 2010 53.8 39.8
November, 2009 55.1 37.8
July, 2009 57.2 35.3
May, 2009 56.4 35.5
February, 2009 55.3 36.0
November, 2008 55.8 36.7
July, 2008 57.2 34.5
May, 2008 58.4 33.2
February, 2008 60.2 32.4
November, 2007 59.3 32.2
July, 2007 58.9 32.1
May, 2007 59.5 31.8
February, 2007 60.9 29.8
November, 2006 64.2 28.1
July, 2006 65.3 26.1
May, 2006 65.3 25.1
February, 2006 66.3 24.4
November, 2005 66.6 23.8
July, 2005 67.0 24.3
May, 2005 67.5 24.0
February, 2005 67.5 23.2
November, 2004 68.2 23.0
July, 2004 67.2 22.0
May, 2004 68.1 21.1
February, 2004 68.5 20.3
November, 2003 69.2 20.4
July, 2003 70.2 20.2
May, 2003 69.3 21.0
February, 2003 69.8 21.5
November, 2002 70.8 19.9
July, 2002 72.2 18.9
May, 2002 73.0 18.4
February, 2002 71.7 18.3
November, 2001 70.3 18.5
July, 2001 66.5 19.7
May, 2001 66.7 18.6
February, 2001 66.3 18.2
November, 2000 67.3 18.3
July, 2000 68.0 17.7
May, 2000 68.5 15.9
February, 2000 68.6 15.7
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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