ADS, Wired-Cable and Over-The-Air Penetration by Market

Idaho Falls-Pocatello, ID

Date % OTA % Wired Cable % ADS
November, 2014 21.3 28.6 50.4
July, 2014 20.1 30.6 49.6
May, 2014 20.5 31.3 48.5
February, 2014 19.7 33.8 46.9
November, 2013 19.6 34.9 46.0
July, 2013 19.3 32.9 48.3
May, 2013 19.6 33.1 47.9
February, 2013 20.7 31.9 47.9
November, 2012 21.3 31.9 47.4
July, 2012 18.8 33.3 48.5
May, 2012 19.5 33.1 48.1
February, 2012 17.9 33.8 49.0
November, 2011 33.2 49.0
July, 2011 31.5 50.2
May, 2011 32.4 48.8
February, 2011 32.7 47.7
November, 2010 31.3 47.3
July, 2010 35.1 45.6
May, 2010 35.4 45.8
February, 2010 34.6 45.9
November, 2009 35.5 45.1
July, 2009 35.2 44.5
May, 2009 34.8 45.3
February, 2009 33.3 45.3
November, 2008 34.7 45.6
July, 2008 36.5 44.8
May, 2008 38.5 44.2
February, 2008 37.6 47.0
November, 2007 37.9 45.8
July, 2007 34.7 46.0
May, 2007 33.9 45.7
February, 2007 31.9 45.6
November, 2006 33.3 47.0
July, 2006 35.0 46.9
May, 2006 34.4 47.9
February, 2006 38.5 43.8
November, 2005 38.9 43.6
July, 2005 39.6 41.0
May, 2005 41.2 38.5
February, 2005 42.1 36.1
November, 2004 42.1 37.5
July, 2004 44.7 35.0
May, 2004 43.3 38.1
February, 2004 43.3 38.0
November, 2003 44.5 34.5
July, 2003 43.0 37.4
May, 2003 42.5 35.7
February, 2003 45.1 34.8
November, 2002 46.6 34.2
July, 2002 48.6 30.3
May, 2002 48.9 31.8
February, 2002 50.0 29.9
November, 2001 50.8 28.6
July, 2001 53.3 24.8
May, 2001 52.8 23.9
February, 2001 52.8 24.4
November, 2000 52.4 26.8
July, 2000 54.4 22.1
May, 2000 53.8 22.6
February, 2000 55.1 22.8
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


Back to Full 210-DMA Report
 
 
 

  Get RSS Updates: