ADS, Wired-Cable and Over-The-Air Penetration by Market

Jackson, MS

Date % OTA % Wired Cable % ADS
November, 2014 7.7 42.2 50.6
July, 2014 6.6 41.0 53.2
May, 2014 6.7 41.7 52.4
February, 2014 6.1 42.7 52.0
November, 2013 6.3 41.0 53.3
July, 2013 7.0 41.7 51.7
May, 2013 7.2 41.9 51.5
February, 2013 7.6 40.8 52.3
November, 2012 7.4 42.5 51.0
July, 2012 6.8 42.6 51.5
May, 2012 7.1 42.2 51.7
February, 2012 6.9 42.0 51.9
November, 2011 39.9 52.6
July, 2011 39.9 53.2
May, 2011 39.9 52.8
February, 2011 40.7 51.5
November, 2010 40.3 51.5
July, 2010 41.8 50.9
May, 2010 42.0 50.9
February, 2010 42.9 49.8
November, 2009 44.0 48.3
July, 2009 43.6 47.1
May, 2009 43.7 47.8
February, 2009 42.8 48.2
November, 2008 43.4 47.5
July, 2008 45.2 45.7
May, 2008 46.6 44.6
February, 2008 47.0 44.5
November, 2007 46.6 45.1
July, 2007 46.6 44.1
May, 2007 46.2 43.5
February, 2007 47.1 41.8
November, 2006 48.0 42.4
July, 2006 49.1 40.3
May, 2006 49.7 38.8
February, 2006 50.8 36.8
November, 2005 51.4 35.7
July, 2005 51.2 35.8
May, 2005 50.8 36.4
February, 2005 52.1 34.9
November, 2004 54.6 33.5
July, 2004 55.2 32.2
May, 2004 57.4 30.3
February, 2004 59.0 29.2
November, 2003 58.8 29.5
July, 2003 59.4 29.4
May, 2003 58.9 30.0
February, 2003 58.9 30.3
November, 2002 61.2 28.0
July, 2002 62.7 26.4
May, 2002 62.2 27.2
February, 2002 62.1 26.2
November, 2001 60.8 26.1
July, 2001 58.2 24.8
May, 2001 58.5 25.7
February, 2001 58.6 25.4
November, 2000 58.9 23.2
July, 2000 58.2 25.7
May, 2000 58.7 24.4
February, 2000 58.8 21.9
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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