ADS, Wired-Cable and Over-The-Air Penetration by Market

Joplin, MO-Pittsburg, KS

Date % OTA % Wired Cable % ADS
November, 2014 17.1 31.9 51.3
July, 2014 17.3 33.7 49.3
May, 2014 17.5 34.2 48.7
February, 2014 16.1 36.0 48.3
November, 2013 16.4 36.0 48.0
July, 2013 15.8 35.1 49.4
May, 2013 16.1 35.3 49.0
February, 2013 17.7 34.1 48.6
November, 2012 18.4 34.6 47.6
July, 2012 17.7 34.7 48.3
May, 2012 18.1 34.2 48.4
February, 2012 17.6 34.2 49.0
November, 2011 33.1 48.5
July, 2011 36.0 46.5
May, 2011 36.4 45.4
February, 2011 36.1 45.5
November, 2010 35.8 46.2
July, 2010 37.1 46.9
May, 2010 37.5 46.9
February, 2010 39.0 45.9
November, 2009 39.8 44.7
July, 2009 40.8 42.7
May, 2009 38.9 42.4
February, 2009 37.6 42.4
November, 2008 37.9 42.7
July, 2008 37.9 41.7
May, 2008 39.7 41.3
February, 2008 40.2 41.7
November, 2007 39.9 41.0
July, 2007 38.2 39.8
May, 2007 38.4 38.5
February, 2007 40.5 36.6
November, 2006 42.8 37.2
July, 2006 44.5 36.5
May, 2006 45.1 36.4
February, 2006 45.3 35.1
November, 2005 46.2 33.8
July, 2005 46.7 32.7
May, 2005 46.5 32.1
February, 2005 47.8 30.6
November, 2004 49.3 29.8
July, 2004 49.6 29.6
May, 2004 51.4 29.4
February, 2004 50.5 29.8
November, 2003 50.0 29.7
July, 2003 50.2 28.4
May, 2003 48.1 28.4
February, 2003 49.8 29.6
November, 2002 52.0 28.9
July, 2002 54.5 28.0
May, 2002 54.5 28.0
February, 2002 54.0 26.7
November, 2001 53.8 25.5
July, 2001 54.9 26.1
May, 2001 55.1 20.7
February, 2001 55.8 23.2
November, 2000 56.2 21.2
July, 2000 55.6 20.5
May, 2000 56.3 22.4
February, 2000 56.7 21.1
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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