Take advantage of this special TVB member discount for the full version of the Co-op Advertising Programs Sourcebook.

National Register Publishing is extending a 20% discount to TVB members for the print or on-line version of the Co-op Advertising Programs Sourcebook.

The Co-op Advertising Programs Sourcebook is the essential link between manufacturers subsidizing advertising programs, retailers who need to stretch their ad dollars, and media and sales representatives looking to sell more advertising. This industry "Bible" lists 4,000 available co-op programs in 52 different product classifications.

The discounted price for the print directory (Spring/Fall) is $535.20. The on-line, single-user database fee is $580. To take advantage of this discounted offer, call 1-800-473-7020, ext. 1012, or email lazonnie.broughton@marquiswhoswho.com. Be sure to identify yourself as a TVB member and reference the discount.