Co-op Advertising:
Lawn, Garden and Snow Removal Products

Example 1

Company: Northman Snowplows

Corporate Address:
Attention:
1600 W Highland Ave
Sioux City, IA 51102
Phone: (712) 258-5226
Fax: (712) 255-7623
Toll Free: (800) 624-0138

Products:
Snowplows  

Accrual:
4%  

Eligible Media:
All Media  

Advertising Specifications:
Manufacturer's products only; no omnibus ads.  

Reimbursement Method:
Check

Claim Address:
Send claim to manufacturer's local representative

Example 2

Company: Easy Gardener, Inc.

Corporate Address:
P.O. Box 21025
Waco , TX 76702-1025
Fax: (254) 753-5372

Type:
Retailer

Special Instructions:
Eligible products include all Easy Gardener, Jobe's, Ross and XP-20, Plasti-Chain branded products; excluding bulk products

Products:
landscape fabrics, edging, fertilizer, animal repellents, indoor & outdoor plant care products

Trademarks:
Anchor Edging; BarkGard; Bio Block; Bird Block; Cloud Cover; Deer Block; Easy Trellis; Emerald Edge; Fabric Pegs; Fast Start; Jobe's; Natural Burlap; Pro Weedblock; Ross; Supermulch; Tree Stakit; Tree Wrap; WeedBlock; XP-20; Yard & Garden Fence

Timing:
Program: Jul. 01 - Jun. 30

Accrual: Jul. 01 - Jun. 30

Advertising: Jul. 01 - Jun. 30

Claim: Within 60 days of ad run

Participation:
Manufacturer: 100%
Minimum: $25.00 per claim

Eligible Media:
Catalog
Circular
Direct Mail
Flyer
Newspaper
Newspaper Insert
Radio
TV

Advertising Specifications:
Manufacturer's products only; no omnibus ads.

All advertising requires prior approval.

Products must be illustrated.

Manufacturer's logo required.

Product description.

Advertising Aids:
Camera-ready ads

Reimbursement Method:
Check; Credit memo

Claim Documentation:
All Media: proof of purchase

Catalog: complete copy of piece; paid media invoice; paid printer's invoice

Direct Mail: complete copy of piece; paid media invoice; paid printer's invoice

Flyer: complete copy of piece; paid media invoice; paid printer's invoice

Newspaper: full page tearsheet; paid media invoice

Newspaper Insert: complete copy of piece; paid media invoice; paid printer's invoice

Radio: ANA/RAB * electronic tearsheet; cassette; script

TV: ANA/TvB * electronic tearsheet; cassette; script

Claim Address:
P.O. Box 21025
Waco , TX 76702-1025

Program Contact:
Shawnette Petty
Phone: (254) 753-5353
Toll Free: (800) 327-9462
Email:  shawnettep@easygardener.net

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